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link below Assignment 2: Analyzing World Cultures Media play a very large role in both the development and the perpetuation of cultural elements. You may never have watched a foreign movie or even clips evaluating other cultures. In this assignment, you will explore online videos or movies from a culture of your choice and analyze […]

Course Project: New Product/Service Development Plan Objective | Guidelines | Grading Rubrics | Best Practices  Objective The Course Project requires you to practice the development of a new product/service. You will have to generate your idea for an innovative, new product/service. Ideas come from many sources – your imagination, recognizing a void in the marketplace, […]

Course Project: Marketing Plan MKTG-522 Objective | Guidelines | Milestones and Grading Rubrics | Best Practices  Objective The Marketing Plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a product or service of your choice. This activity will make the course “come alive” through the application of the principles […]

Case Study: Eddie Bauer The Eddie Bauer Case Study and Grading Rubric are in Doc Sharing. You have been hired by Eddie Bauer to examine how they can better employ secondary marketing data in selecting future store locations. Eddie Bauer has asked the following questions: ·        Who are their best prospects? ·        What are they like? ·        […]

A+ material for MKTG-320 Complete Course, includes all weeks, got A+ in this course  Week, TCOs and TopicsReadings/Class PreparationActivities/AssignmentsWeek 1 TCOs 1 & 2Overview of Marketing ResearchChapter 1: A Decision-Making Perspective on Marketing Intelligence Chapter 2: Marketing Research in PracticeGraded Discussion TopicsWeek 2 TCOs 3 & 4Marketing Research BasicsChapter 3: The Marketing Research Process Chapter […]

Week, TCOs and TopicsReadings/Class PreparationActivities/AssignmentsWeek 1 TCOs 1 & 2Overview of Marketing ResearchChapter 1: A Decision-Making Perspective on Marketing Intelligence Chapter 2: Marketing Research in PracticeGraded Discussion TopicsWeek 2 TCOs 3 & 4Marketing Research BasicsChapter 3: The Marketing Research Process Chapter 4: Research Design and ImplementationCase Study: Clover Valley DairyGraded Discussion TopicsWeek 3 TCOs 4 […]

Choose one image from this weeks Power Point Presentation and write a 1-2 paragraph essay of your impression of the image * © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter Twenty-One The Modern World: 1800-1945 Movements: Neoclassicism Romanticism Realism Impressionism Post-Impressionism Fauvism and Expressionism, Cubism Fantasy and Futurism Dada and Surrealism Building New […]

Case Study Read the Case Study “Parrot Heads Unite!” on page 519 of your textbook. Then answer the questions at the end of the case. Incorporate at least two outside sources into your answers and properly reference them in text and in a references section at the end of your paper. Use the Case Study Guide in […]

Homework (Activia Paper) Go to the Activia website, www.activia.com. Write an approximately 500-word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and for another country; what differences do you notice? After looking at the site, how would you describe the target group that […]

Week and TCOsReadings AssignmentsWeek 1 TCOs 1 and 2CultureChapter 1: Buying, Having, and Being Chapter 14: Culture Assignment, Activia PaperGraded Discussion TopicsWeek 2 TCOs 2 and 3DiversityChapter 12: Social Class and Lifestyles  Chapter 13: SubculturesCase Study, “Parrot Heads Unite”Graded Discussion TopicsWeek 3 TCO 7AttitudesChapter 6: Personality and Psychographics  Chapter 7: Attitudes and PersuasionYou Decide AssignmentGraded Discussion TopicsWeek 4 TCO 5Perception Chapter 2: […]