MKTG-310 Consumer Behavior – Complete Course – Includes everything, got A+

Week and TCOsReadings AssignmentsWeek 1 TCOs 1 and 2CultureChapter 1: Buying, Having, and Being Chapter 14: Culture Assignment, Activia PaperGraded Discussion TopicsWeek 2 TCOs 2 and 3DiversityChapter 12: Social Class and Lifestyles  Chapter 13: SubculturesCase Study, “Parrot Heads Unite”Graded Discussion TopicsWeek 3 TCO 7AttitudesChapter 6: Personality and Psychographics  Chapter 7: Attitudes and PersuasionYou Decide AssignmentGraded Discussion TopicsWeek 4 TCO 5Perception Chapter 2: Perception  Chapter 3: Learning and MemoryGraded Discussion TopicsMidterm ExamWeek 5 TCOs 4 and 6Factors in Decision MakingChapter 4: Motivation and Global Values  Chapter 11: Groups and Social MediaWebliography AssignmentGraded Discussion TopicsWeek 6 TCO 8Choice TheoryChapter 5: The Self  Chapter 6: Personality and PsychographicsYou Decide AssignmentGraded Discussion TopicsWeek 7 TCOs 9 and 10Organizational Buying BehaviorChapter 8: Decision Making  Chapter 9: Buying and DisposingCase Study, “Giving and Receiving on Freecycle.org”Graded Discussion TopicsWeek 8 All TCOsALL topicsFinal Exam