Write speech for video on Leadership

JWI 505: Business Communication and Executive PresenceAcademic Submissions and Evaluation
Assignment 1: Your Leadership Values, Executive Presence, and Winning
Due Week 3, Sunday (Weight 10%)
JWMI is the place where leaders are made. You’re here to transform your life, lead teams to success, and grow
your organization. As a leader, speaking your leadership values while being present and authentic will help you
to build connections and establish trust with candor.
For this assignment, you will apply the key concepts from Weeks 1- 3 to deliver a video message on your
leadership values, executive presence, and what winning means to you. The video message will provide an
opportunity for you to practice your executive presence and strategic communication skills. This should be a
video of you. No PowerPoint or other props are needed. Your communication should be clear, main points are
simple and easy to recall, the tone is professional, and reflects your leadership values and passionate purpose.
Instructions:
Create a short video, using Zoom. Your video should last 2 to 3 minutes, but no longer than 3 minutes.
Identify 1-3 leadership values that are most important to you. Explain the reasons for their importance, using the
below questions as a guide:
a. Why are these values important to you?
b. As a leader, why are these values essential for effective communication?
c.
How do these values impact/support your executive presence?
2. Discuss a business leader (other than Jack Welch) who exhibits executive presence.
a. In what ways does this leader exhibit executive presence?
b. What aspects of his or her executive presence appeal to you? Why?
c.
How does your leadership style compare to this leader’s?
3. Jack defines winning as, “Growing yourself, your organization, and your teams.” Describe what winning
means for you.
a. What does winning look like for you?
b. Why is it important to you?
c.
How do your leadership values support winning for you?
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWMI 505 – Assignment 1 (1184)
Page 1 of 3
JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
4. Present your video using strategic communication skills and with Executive Presence. See the Best
Practices below to guide you in achieving this.
Executive Presence and Strategic Communication Best Practices:
Remember to focus on utilizing and exhibiting the following:
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State your intent and purpose at the onset
Speak confidently, expressively, with passionate purpose and energy
Be authentic and fully present in an engaging manner
Build connection with your audience
Exude your Executive Presence by looking professional (business casual or business attire)
Make sure your background is free from clutter (you do not want to distract your audience)
Make sure your surroundings are quiet (i.e. no children, animals, cars, or other extraneous noise in
the background)
Communication is organized, logically flows, uses “beginnings and endings,” and other appropriate
strategies to deliver strong, clear communication
Suggestions:
•
Practice in front of a trusted colleague, friend, or family member, asking for feedback on your vocal
and physical presence, and the effect your message had on them
•
To get the best results with Zoom, please work on a computer rather than a mobile device or iPad
Optional Professor Coaching:
Schedule time with your professor to watch your video together and discuss its elements. You will explore intent
vs. impact and receive growth-focused feedback. You should use this feedback to continue honing your
communication skills and Executive Presence.
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWMI 505 – Assignment 1 (1184)
Page 2 of 3
JWI 505: Business Communication and Executive Presence
Academic Submissions and Evaluation
Assignment 1: Rubric
Weight: 10%
Criteria
1. Identify 1-3
personal
leadership values
and explain the
reasons for their
importance.
Weight: 15%
2. Discuss a
business leader
who exhibits
executive
presence and
compare this
business leader’s
style to your
leadership style.
Weight: 15%
3. Describe what
winning means to
you, and explain
how your
leadership values
support winning
for you.
Weight: 15%
4. The video
message is
delivered using
strategic
communication;
student displays a
strong executive
presence.
Weight: 45%
5. The video
adheres to the 2
to 3 minute time
limit.
Assignment 1: Your Leadership Values, Executive Presence, and Winning
Unsatisfactory
Low Pass
Pass
High Pass
Honors
Student does not
or unsatisfactorily
identifies 1-3
personal
leadership values
and does not
explain the
reasons for their
importance.
Student partially
identifies 1-3
personal
leadership values
or partially
explains the
reasons for their
importance.
Student
identifies 1-3
personal
leadership
values and
satisfactorily
explains the
reasons for their
importance.
Student identifies
1-3 personal
leadership values
and fully explains
the reasons for
their importance.
Student identifies 1-3
personal leadership
values and
exemplarily explains
the reasons for their
importance.
Does not or
unsatisfactorily
explains how the
business leader
exhibits executive
presence, or does
not compare the
business leader’s
style to your
leadership style.
Partially explains
how the business
leader exhibits
executive
presence, or
partially compares
the business
leader’s style to
your leadership
style.
Satisfactorily
explains how the
business leader
exhibits
executive
presence, and
clearly compares
the business
leader’s style to
your leadership
style.
Explains well and
succinctly how the
business leader
exhibits executive
presence, and
provides a good
comparison of the
business leader’s
style and your
leadership style.
Explains in an
exemplary manner
how the business
leader exhibits
executive presence,
and provides an
excellent comparison
of the business
leader’s style and
your leadership style.
Does not describe
what winning
means to you, or
does not explain
how your
leadership values
support winning for
you.
Partially describes
what winning
means to you, or
partially explains
how your
leadership values
support winning
for you.
Satisfactorily
describes what
winning means
to you, and
explains well
how your
leadership
values support
winning for you.
Completely
describes what
winning means to
you, and explains
very well and
succinctly how
your leadership
values support
winning for you.
Describes in an
exemplary manner
what winning means
to you, and explains
excellently how your
leadership values
support winning for
you.
Does not deliver
the message using
strategic
communication, or
with does not
display an
adequate
executive
presence.
Delivers the
message using
limited strategic
communication, or
displays a partially
adequate
executive
presence.
Delivers the
message using
good strategic
communication,
and displays a
fairly strong
executive
presence.
Delivers the
message using
very good
strategic
communication,
and displays a
strong executive
presence.
Delivers the message
using exemplary
strategic
communication, and
displays an excellent
and powerful
executive presence.
The video does is
over the 3-minute
time limit by more
than 2 minutes.
The video is over
the 3- minute time
limit, but by no
more than 2
minutes.
The video is over
the 3-minute
time limit by no
more than 1
minute.
The video is over
the 3-minute time
limit by no more
than 30 seconds.
The video adheres to
the 2-3 minute time
limit.
Weight: 10%
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is
subject to change based on the needs of the class.
JWMI 505 – Assignment 1 (1184)
Page 3 of 3