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Preparation
Review the organization and the industry before applying the strategic models below to your selected firm. You will need to use at least five current scholarly or professional resources for this assessment. Follow these steps:
1. Complete a PEST analysis for the selected firm. Be sure that this is based on research of the organization, not conjecture or opinion.
2. Complete Porter’s Five Forces Model for the selected firm. Pay particular attention to the relationships of elements from both models.
Requirements
Using the results from both PEST and Porter’s Five Forces models, write a 4–6-page executive briefing report for organizational leadership. An Executive Briefing Report template is attached. As noted above, support your report with at least five academic resources. Your report should include the following:
· Title with introduction.
· An explanation of key findings from PEST analysis.
· An explanation of key findings from Five Forces analysis.
· A summary of key findings/results for both models.
· Recommendations for leadership as a result of your external analysis.
· Reference page.
Title page and reference page(s) are NOT included in the overall page count.
Use clear headings and subheadings to organize the key points of your report.
YOUR REPORT SHOULD BE CLEARLY WRITTEN AND COMMUNICATE EFFECTIVELY TO ORGANIZATIONAL LEADERSHIP; USE CORRECT GRAMMAR, SPELLING AND MECHANICS AS EXPECTED OF A BUSINESS PROFESSIONAL. CITE AND REFERENCE ALL SOURCES USING CURRENT APA STYLE. SUPPORT YOUR EXECUTIVE BRIEFING REPORT WITH AT LEAST 4 ACADEMIC RESOURCES
Remove or Replace: Header Is Not Doc Title
Ford’s Executive Briefing Report
Summary/Introduction
Clearly explain your external analysis using understandable terms for your selected firm; use the results from the PEST and Porter’s Five Forces strategic models in your analysis.
External Analysis
Present your analysis so that it effectively addresses the key findings and your recommendations; Write clearly; you may use graphics, bullets and headings to deliver the analysis in an organized easily read format; you may have several sub-headings to address the assessment’s scoring criteria:
· Explain key findings from PEST analysis.
· Explain key findings from Five Forces analysis.
· Summarize key findings/results for both models.
· Recommend strategic actions for leadership as a result of the external analysis.
Provide supporting evidence
Use at least five current, scholarly, or professional resources to support your analysis. Include a reference page in addition to the report.
Conclusion
Succinctly summarize the key findings and recommendations of your external analysis for your selected firm.
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Research Information
Review the following resources to further your understanding of a selected firm to use in your coursework. Use additional resources from the Internet, your text case studies, or your own research, as needed, for completing the course assessments.
Ford
Ford is a complex multinational organization that has recently focused on strategic initiatives to address production capacity, supply chain reliability, sustainability, and technological innovation in order to remain competitive in the rapidly changing automotive industry.
Grant, R. M., and Jordan, J. (2012). Ford and the world automobile industry in 2012. Hoboken, NJ: Wiley and Sons.
