Why has Apple Inc been successful?

Section A: Apple Inc.

1. Why Apple has been successful?

2. Is there any systematic “approach” to innovation at apple? If yes, how would you characterize it? Can it be imitated? If no, why not?

3. We’ve been talking about innovation, and we’re now looking at Apple and its success. Where does “innovation” fit into that success? What is innovation at Apple?

4. What is the role of a CEO in charge of an organization dedicated to innovation? Does Steve Jobs fit within this definition? Is he something else: a Rock Star? Who makes him that? Compare him with other business leaders.

4. What would happen to Apple if Jobs left tomorrow? No impact, some impact or significant impact?

Section B: Nokia Case Study