Week 5 Discussion- Marketing

Conduct internet research and give examples, support, and explain your answers and positions.
 

Include and Answer the following questions:

1. Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. The Walt Disney Company has since expanded successfully into a global entertainment and media brand.

Using the internet, research the components that make up the Disney brand.

Discuss how the Walt Disney Company has used branding strategies.

1. What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing for Disney, what plans would you make to deal with these trends?