Week 3 Ashford University BUS402: Strategic Management & Business Policy Discussions 1&2

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Week 3 Ashford University Discussions 1&2

Discussions need to be 200 to 250 words each.

Market Positioning Strategies

 
Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position.

Vertical Integration

Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar