Update Industry Knowledge

BASED ON AUSTRALIAN TOURISM

Topic 4: Part A

Keeping up-to-date with changes that may affect the tourism industry

In this topic you have learned that it is vitally important to keep up-to-date with changes in the tourism industry that may affect the organisation or industry sector in which we work. This involves researching newspapers, tourism associations, government reviews, magazines or the Internet.

To complete this activity you are required to select two (2) current articles relating to important issues which are relevant to the Australian tourism industry. NOTE: These articles must be from reputable sources and be current within the last 12 months. You must include a copy of these two articles with your assessment.

Discuss how these issues could affect (have an impact on) the Australian tourism industry. Your discussions must comprise a brief outline of the article, including the title, date and source. Ensure you discuss the relevant issues of the article and address how these issues can impact either positively or negatively on the Australian tourism industry. Approximately 500 words are required.

As a guide, you may consider the following issues of concern to research:

· State and/or Federal Legislation or licensing and impacts of compliance/non-compliance

· Emerging markets and sustainability

· Government initiatives: funding incentives for employment, business development or environmentally-friendly operations

· Environmental and social issues

· Labour market or workplace industrial relations issues

· Industry expansion or retraction

· Financial/economic issues

· Competitiveness

· Public liability

· Labour/skills shortages

· Industry accreditation systems.

Topic 4: Part B

Updating your personal and organisational knowledge of the tourism industry

In order to keep up-to-date with current changes in the tourism industry it is necessary to regularly seek information from reliable sources.

Questions

1. Identify five (5) specific sources of information you would access to monitor global issues in the tourism industry. Explain why you would prefer to use these.

2. Describe how you might share this information with colleagues and customers, as well as incorporate it into your day-to-day work activities.

Review

Consider your involvement in the tourism industry

Consider the following example of an employment advertisement for a tourism industry sector. Partiki Tours is a fictitious tour wholesale company. This position (role) is a starting level position.

To complete this activity you are required to read the example job advertisement and then answer the questions which follow. In addition, learning material required to complete this activity is available throughout your online learning resource.

Questions

1. What sector of the tourism industry would this position belong to?

2. What educational qualifications must you have to be eligible for this position?

3. Who would you report to (who would be your supervisor) if you were to secure this position?

4. List three (3) interpersonal skills that the advertisement specifies are required for working in this position.

5. Describe the knowledge required (for a potential applicant) for this position.

6. Tatum is a school leaver from a rural region with a Certificate II in Tourism qualification. She has a part-time job with a fast-food outlet and she has never experienced travel outside her state.

a. List and describe the skills that Tatum possesses that are required in order to apply for this advertised position.

b. Identify any ‘skill’ gaps that Tatum will need to overcome in order to apply for this advertised position.

18 LA010060 – Assessment; SITTIND001B Tourism industry knowledge Ed1 © New South Wales, Department of Education and Communities 2012, Version 1, May 2012

LA010060 – Assessment; SITTIND001B Tourism industry knowledge Ed1 1

© New South Wales, Department of Education and Communities 2012, Version 1, May 2012