Unit IV Journal

Unit Assignments

Unit IV Journal

The purpose of this journal is to use the knowledge you have gained about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial:

Balancing Work and School video.

A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:

1.What is the product or service offered in the commercial?

2.How would you describe the target market for the company that created this commercial?

3.How would you describe the specific market segment that the commercial is designed to reach?

4.What is the connection between the commercial’s message and the specific market segment?