Unit 2: Integrative and Analytical Tools

The quickly changing landscape in global business is causing organizations to adapt their corporate and global strategies. They have to adapt to stay competitive. It requires organizations to rely on strategic analysis tools. They need to rely on tools such as a SWOT analysis. Organizations that accurately analyze internal strengths and weaknesses, as well as external opportunities and threats, gain crucial insights to inform their strategic decision making. It is vital for organizations to have knowledge in strategic analysis such as the SWOT analysis. It is critical for those striving to thrive in the competitive market today.

Watch the following video on SWOT analysis to learn how it addresses the questions below:

SWOT Analysis: Definition, Examples, Process, and Uses