Unit 2 AS: Integrative Case 3-72

Three entrepreneurs were looking to start a new brewpub near Sacramento called Roseville Brewing Company (RBC). Brewpubs provide two products to customers – food from the restaurant and freshly brewed beer from the beer production segment. Both segments are typically in the same building, which allows customers to see the beer-brewing process. In the process of pursuing capital through private investors and financial institutions, RBC was approached with several questions.

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