UNDERSTANDING (COUNTRY) BUSINESS CULTURE FOR MARKETING

UNDERSTANDING (COUNTRY) BUSINESS CULTURE
This is an INDIVIDUAL account of the group dynamics that are part of the course. The students are encouraged to meet and discuss in a creative / sensorial way the main characteristics of their chosen / own countries. Following this, the students will apply some of the frameworks (i.e Hofstede, Hall, Trompenaars etc) to analyse her / his (chosen / own) country and COMPARE it with the countries in the group. The student will offer a critical analysis of the framework used adding his / her own view on how the framework used can be improved or complemented.
Word limit: 300 words (MAXIMUM).