Transportation

Transportation Final Assessment: Outline and RubricCompetency Name: Transportation
Competency Statement: Apply an understanding of the principles and methods for moving people
or goods by air, rail, sea, road, pipeline, or digitally, including the benefits, costs, and risks
associated with each option
Final Assessment Title: Transportation and Communication Plan
Competency Objectives:
1. Develop an understanding of the benefits and costs associated with various modes of
transportation including multi-modal shipments.
2. Develop an understanding of the various roles of shipping companies, customers, suppliers
and freight forwarders; as well as the Customs-Trade Partnerships Against Terrorism (CTPAT).
3. Develop an understanding of freight terms (domestic and international, delivery tracking
systems, delivery performance measurements and resolution processes).
4. Analyze direct traffic/distribution options and develop a communication plan to ensure
optimum flow of material.
Program Learning Outcome(s): N/A
Institutional Learning Outcome(s): N/A
Purpose of this Assessment
The final assessment for this competency is to develop a transportation and communication plan that
integrates cost, freight terms, and optimal flow of materials suited for transportation carriers.
Imagine that you are hired as a transportation advisor for a large company that specializes in the
production and shipment of a wide array of goods internationally and domestically. Select an existing
company OR create your own company that ships a selection of 3 different types of goods (these could
include glassware, petroleum, lumber, electronics, or perishable food). Your job is to develop a
comprehensive transportation plan that considers the benefits and costs of the various modes of
transportation, the roles of various stakeholders, government regulations (particularly the impact of CTPAT), and options for tracking, performance measurement, and resolution processes.
You will also need to develop a communication plan for external (suppliers, customers) and internal
(employees) stakeholders.
Items Required for Submission
1. A 10 to 12 page paper with your proposed transportation plan. This plan should include a
external images, graphs, diagrams, and documented research to support your proposal.
2. A 15 to 20 slide PowerPoint with a communication plan for external stakeholders.
3. A 15 to 20 slide PowerPoint with a communication plan for internal stakeholders.
4. An APA style reference page that lists all the resources you used to develop your transportation
and communication plan.
Final Assessment: Outline and Rubric
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Transportation Final Assessment: Outline and Rubric
Step ONE: Plan & Research
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Review the Quality, Sourcing Analysis, Materials and Inventory Management, and International,
Local, Domestic, and Insourcing competencies, as needed. These competencies will provide you
the foundation for the development of your transportation and communication plan.
Review the material in this Transportation competency as it pertains to the benefits and costs of
each mode of transportation, roles of various stakeholders, delivery tracking and performance
measurement options, and development of communication plans.
Briefly describe what you think are the values, mission, and logistics of this company. As you
begin your research, make sure to consider the specifics for this particular company.
Use the following resources to help you begin your research:
• UPS Case Study: Inside Out
• UPS Consumer Goods/Retail
• Multi-Model Planning
• U.S. Department of Transportation (GIS)
• Transportation and Logistics Case Studies
• Case Studies on Transport Policy
• RFID Journal
• Asset Tracking Case Studies
• TPAT Resources
Step TWO: Develop Your Transportation Plan
Your transportation plan should be specific to the company you selected OR created. In order to
synthesize your transportation plan into a comprehensive paper, you must complete the following:
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Briefly describe your company’s mission, product/services, and background. Provide enough
contextual background information to inform your transportation plan.
Briefly describe why a transportation plan is needed and what factors should be taken into
consideration when selecting a mode of transportation and delivery tracking system.
Identify and rank each mode of transportation for the company. Assign an approximate
percentage of company use (as well product use) for each mode of transportation. Make sure to
provide supporting evidence for your percentages and rankings by describing the potential
benefits and costs of each viable mode. Create a visual to support your proposal.
Propose a viable option for a delivery tracking system. Describe the logistics of this tracking
system and why it would benefit the company. Discuss any challenges that might occur in
implementing this system. Create a flowchart of how this tracking system will function.
Include relevant information on methods of performance measurements and resolution
processes that would be used.
Discuss any other challenges, in terms of regulations, incorporation of C-TPAT, freight terms,
costs, where breakdowns occur, and other potential resolution processes, in implementation of
your transportation plan.
Final Assessment: Outline and Rubric
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Transportation Final Assessment: Outline and Rubric
Step THREE: Communication Plans
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Create two PowerPoint presentations (each 15-20 slides) that respectively communicates your
plan to external (suppliers and customers) and internal (employees) stakeholders. Describe the
roles of each group and what each group would need to know in order to implement this
transportation plan.
For review of development of communication plans, visit
http://www.iabc.com/cwb/archive/2012/0312/
Include visuals as needed.
Make sure your presentations are clear, concise, easy to understand, and visually appealing.
Step FOUR: Complete Checklist for Submission
Before you submit, check to see if you believe you have met the criteria noted below. Did you:
Paper Component (Description, Analysis, Evaluation)
 Provide background and context specific to a transportation plan for the selected company?
 Thoroughly describe all viable forms of transportation, delivery tracking systems, measurement
and resolution processes and transportation logistics (including a discussion of roles, impact of
C-TPAT, and relevant freight terms)?
 Provide thoughtful recommendations, by evaluating and ranking all feasible transportation
modes, delivery tracking options, measurement methods, and resolution processes, and provide
logical reasoning and evidence to support these evaluations?
 Create a clear, understandable, and innovative visual display and flowchart to support the
transportation plan summary, analysis, and/or evaluation?
 Meaningfully connect the transportation plan to the company’s mission and needs?
 Synthesize knowledge of transportation roles, options, and logistics in order to present a
comprehensive plan that takes into account cost, challenges, and customer requirements?
 Summarize your findings, issues, and considerations that you may not have fully addressed?
 Use three or more scholarly sources and current articles that are referenced correctly in APA
format?
 Synthesize all of the above into a 10-12 page paper that is logical, well-written, and the required
length? Did you proofread and ensure that spelling, grammar and punctuation are accurate and
APA formatting standards are followed?
 Create a Reference page that lists all the resources used to develop your transportation and
communication plans?
PowerPoint Component (Communication Plans)
 Develop two communication plans (one to external stakeholders, and one to internal
stakeholders) that are comprehensive and clear?
 Highlight the roles of the respective stakeholders and provide a persuasive and logical argument
as to the viability of your transportation plan?
Final Assessment: Outline and Rubric
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Transportation Final Assessment: Outline and Rubric
 Create PowerPoint presentations for your two communication plans that are of appropriate
length, creative, and easy to read?
 Format the presentations appropriately and design them in a way that facilitates viewer
understanding (with no grammatical errors)?
Step FIVE: Submit your Transportation and Communication Plan
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Your completed files should be submitted through the Final Assessment page of your competency.
Final Assessment: Outline and Rubric
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Transportation Final Assessment: Outline and Rubric
Scoring Rubric for Final Assessment
Criterion
Understanding
& Application
of Plan Logistics
EMERGING (1)
Provides little
background and
context specific to
a transportation
plan for the
selected company.
Weakly describes
all viable forms of
transportation,
delivery tracking
systems,
measurement and
resolution
processes, and
transportation
logistics (including
a discussion of
roles, impact of CTPAT, and relevant
freight terms).
DEVELOPING (2)
Provides some
background and
context specific to
a transportation
plan for the
selected company.
Partially describes
all viable forms of
transportation,
delivery tracking
systems,
measurement and
resolution
processes, and
transportation
logistics (including
a discussion of
roles, impact of CTPAT, and relevant
freight terms).
PROFICIENT (3)
Provides
background and
context specific to
a transportation
plan for the
selected company.
Mostly describes
all viable forms of
transportation,
delivery tracking
systems,
measurement and
resolution
processes, and
transportation
logistics (including
a discussion of
roles, impact of CTPAT, and relevant
freight terms).
Analysis &
Evaluation of
Transportation
Modes
Provides limited
recommendations,
by evaluating and
ranking all feasible
transportation
modes, delivery
tracking options,
measurement
methods, and
resolution
processes, and
provides weak
reasoning and
evidence to
support these
evaluations.
Provides partial
recommendations,
by evaluating and
ranking all feasible
transportation
modes, delivery
tracking options,
measurement
methods, and
resolution
processes, and
provides some
reasoning and
evidence to
support these
evaluations.
Flow
Chart/Visual
Creates a clear,
understandable,
and innovative
visual display or
flow chart to
support the
Creates a clear,
understandable,
and innovative
visual display or
flow chart to
support the
Provides
recommendations,
by evaluating and
ranking all feasible
transportation
modes, delivery
tracking options,
measurement
methods, and
resolution
processes, and
providing
somewhat logical
reasoning and
evidence to
support these
evaluations.
Creates a clear,
understandable,
and innovative
visual display or
flow chart to
support the
Final Assessment: Outline and Rubric
EXEMPLARY (4)
Provides
background and
context specific to
a transportation
plan for the
selected company.
Thoroughly
describes all viable
forms of
transportation,
delivery tracking
systems,
measurement and
resolution
processes, and
transportation
logistics (including
a discussion of
roles, impact of CTPAT, and relevant
freight terms).
Provides
thoughtful
recommendations,
by evaluating and
ranking all feasible
transportation
modes, delivery
tracking options,
measurement
methods, and
resolution
processes, and
provides logical
reasoning and
evidence to
support these
evaluations.
Creates a clear,
understandable,
and innovative
visual display or
flow chart to
support the
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Transportation Final Assessment: Outline and Rubric
Synthesis &
Connection of
Transport Plan
to Company’s
Specific Needs
Sources
Writing
Mechanics
Development
of
Communication
transportation plan
summary, analysis,
and/or evaluation.
There is weak
connection of the
transportation plan
to the specific
company’s mission
and needs.
Attempts to
synthesize
knowledge of
transportation
roles, options, and
logistics that does
not take into
account cost,
challenges, and
customer
requirements.
transportation plan
summary, analysis,
and/or evaluation.
Partially connects
the transportation
plan to the specific
company’s mission
and needs.
Synthesizes
knowledge of
transportation
roles, options, and
logistics in order to
present a plan that
takes into account
at least two of the
following: cost,
challenges, and
customer
requirements.
transportation plan
summary, analysis,
and/or evaluation.
Somewhat
connects the
transportation plan
to the specific
company’s mission
and needs.
Synthesizes
knowledge of
transportation
roles, options, and
logistics in order to
present a plan that
takes into account
cost, challenges,
and customer
requirements.
Uses 1 or no
scholarly sources
and current
articles, or sources
throughout the
paper and
reference page, are
not referenced
correctly in APA
format.
The paper lacks
clarity and may be
confusing; too long
or short. Numerous
errors in spelling,
grammar and/or
punctuation.
Limited if any
adherence to APA
standards.
Uses 1 – 2 scholarly
sources and
current articles.
Some sources
throughout the
paper and
reference page, are
not referenced
correctly in APA
format.
The paper is
somewhat logical
and well-written;
too long or short.
Some errors in
spelling, grammar
and/or
punctuation. APA
standards are
somewhat
followed but with
numerous errors.
The two
communication
plans (one for
The two
communication
plans (one for
Uses 2 – 3 scholarly
sources and
current articles. All
sources are
referenced
correctly
throughout the
paper and
reference page, in
APA format.
The paper is
logical, wellwritten, and the
required length.
There may be one
or two minor
errors in spelling,
grammar and/or
punctuation. APA
formatting
standards are
followed with a
few minor errors.
The two
communication
plans (one for
Final Assessment: Outline and Rubric
transportation plan
summary, analysis,
and/or evaluation.
Meaningfully
connects the
transportation plan
to the specific
company’s mission
and needs.
Synthesizes
knowledge of
transportation
roles, options, and
logistics in order to
present a
comprehensive
plan that takes into
account cost,
challenges, and
customer
requirements.
Uses 3 or more
scholarly sources
and current
articles. All sources
are referenced
correctly
throughout the
paper and
reference page, in
APA format.
The paper is
logical, wellwritten,
and the required
length. Spelling,
grammar and
punctuation are
accurate. APA
formatting
standards are
followed; citations
and reference page
is correct.
The two
communication
plans (one for
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Transportation Final Assessment: Outline and Rubric
Plan: Outlining
Roles and Plan
Viability
external and one
for internal
stakeholders) are
poorly constructed.
Each highlights the
roles of the
respective
stakeholders and
provides a weak
argument as to the
viability of the
student generated
transportation
plan.
external and one
for internal
stakeholders) are
partially complete.
Each highlights the
roles of the
respective
stakeholders and
provides partial
arguments as to
the viability of the
student generated
transportation
plan.
Presentation
and Formatting
The Power Point is
not formatted
appropriately and
may exhibit
disorganization,
and multiple
grammatical errors
that interfere with
viewer
understanding.
The Power Point is
presentation is
formatted
appropriately and
designed in a way
that facilitates
viewer
understanding.
There are multiple
grammatical errors
and the
presentation lacks
color and creativity
OR the
presentation is too
long or short
Final Assessment: Outline and Rubric
external and one
external and one
for internal
for internal
stakeholders) are
stakeholders) are
somewhat
comprehensive and
comprehensive and
clear. Each
clear. Each
highlights the roles
highlights the roles
of the respective
of the respective
stakeholders and
stakeholders and
provides a
provides a logical
persuasive and
argument as to the logical argument as
viability of the
to the viability of
student generated
the student
transportation
generated
plan.
transportation
plan.
The Power Point is The Power Point is
of appropriate
of appropriate
length and
length, creative,
formatted
and easy to read.
appropriately and The presentation is
designed in a way
formatted
that facilitates
appropriately and
viewer
designed in a way
understanding.
that facilitates
There are a few
viewer
minor grammatical
understanding.
errors and the
There are no
presentation lacks
grammatical
color and
errors.
creativity.
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