Training and Development Case Study

Review Case Incident – Beer Store on page 129 of your text. Conduct scholarly research to answer the assigned questions. Formulate your response in a 2-3 page APA formatted report.

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and use of RFPs. For example,
Why do they use a RFP for training?
What information do they include and request in RFPs?
Who is involved in creating RFPs?
on
How do they use RFPs to choose a vendor?
How effective are RFPs for purchasing training products and services?
the organization’s use of RFPs for training. What have you learned about RFPs, and
Using the information you acquire, prepare a short report and/or presentation
what recommendations can you suggest to organizations about usin, and creating
them?
CASE INCIDENT
WE ID 25
The Beer Store in Ontario has a strict policy to keep alcohol from being sold to people
who are underage or intoxicated. One of the ways in which this policy is enforced is
through a program called We ID 25. The program requires Beer Store staff to ask for
proper identification of age from anyone who appears to be 25 years of age or younger,
even though the legal drinking age in Ontario is 19. In addition, customers who appear
to be intoxicated can be refused service.
According to the Beer Store, preventing sales to minors is a matter of strict pro-
tocols, training, and experience. Extensive training and retraining is provided to all
employees who deal with the public. An Employee Orientation package is provided
Managing Performance through Training and Development
NEL
eeting
tion’s
ne fol
n has
to new staff at includes the We ID 25 program as well as Beer Store policies, prac-
tices, and procedures relating to the customer service standard. There are also 16 online
courses for new hires.
The Beer Store tests the We ID 25 program regularly to ensure that employees are
maintaining the standard. They send mystery shoppers to all of its stores at least three
times a year to make sure the program is working. In 2013, almost 3.6 million customers
were asked for age identification or challenged for intoxication, and over 59 000 indi-
viduals were refused service.
t
d
brac-
ed
QUESTIONS
1. Describe what a training objective for the We ID 25 training program might
focus on. In other words, what should trainees be able to do after training?
Now write a training objective for the We ID 25 program. Be sure to include
the four key elements and the three key components.
2. What content should be included in the We ID 25 training program? Be
sure to indicate how the content you believe should be included will enable
employees to enforce the policy to not sell alcohol to people who are
underage or intoxicated.
Sources: A. Gordon, “Rising to a minor challenge,” Toronto Star, February 13, 2014, pp. L1, L4; www.the-
beerstore.ca/about-us/social-responsibility; “The Beer Store,” The Canadian Business Journal, http://www.cbj.ca/
the_beer_store/; “Backgrounder: Responsible alcohol retailing,” CNW, www.newswire.ca, April 15, 2014.
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