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The Dynamic Marketing Environment · Describe product mix strategies · Differentiate branding and portfolio models · Develop a re-branding strategy Readings 1) Text: Etzel, Walker, & Stanton, chapters 9, 10 and 11 2) Article: None 3) Websites: a) Brandchannel.com. (2005). Retrieved February 14, 2005, from http://www.brandchannel.com/start.asp?fa_id=250 4) Other: Lecture Assignments 1) Individual: None 2) Collaborative Learning Community: Re-branding Strategy Ford Explorer Truck a) Note: This assignment is due this week. b) Choose a currently-struggling consumer product and re-brand it (a historical example would be Ford’s Edsel). Re-branding might include a new name, re-packaging, price point, product position, advertising, distribution, design, or quality. b) Write a paper of approximately 1800-2000 words in which you describe the details of your marketing strategy. Write and cite in APA format. c) Submit this assignment by the end of Week Four. Discussion Questions The instructor will post this mandatory DQ to the Discussion Board for class discussion. 1) Identify three brands of the same product (e.g., breakfast cereal) that are positioned differently and explain how they are differentiated. Instructor will assign selected DQs and post them in the Discussion Board for class discussion. 2) Describe what is meant by product mix and provide examples from a Fortune 500 company. 3) What is the product life cycle? Identify four products from the same company in all four stages. 4) Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible. 5) Why is it important to trademark a brand? 6) Explain the difference between TQM, ISO 9000, and ISO 14001. 7) How can heterogeneity be minimized in service organization? 8) Differentiate the pricing strategies for corporations and nonprofit organizations (NPOs).
Pheromones: The truth behind the myths
Binal Patel
GPC
Informative Speech
February 18, 2010
Pheromones: The truth behind the myths
GENERAL PURPOSE: To inform
SPECIFIC PURPOSE: To inform my audience about pheromones and it’s direct
developmental effect on hormone levels or behavioral change.
CENTRAL IDEA: To inform the class on pheromones, I will cover its discovery,
effects, and various types.
Introduction
Have you ever been attracted to someone you normally wouldn’t be attracted to? If your answer to this question is yes then you’ve experienced the power of pheromones. I will cover the discovery of pheromones as well as its effects, and various types.
I. What is a Pheromone & how was it discovered?
A. Pheromones are a chemical signal that triggers a natural response in another member
of the same species.
B. The term “pheromone” was introduced by Peter Karlson & Martin Luscher in 1959.
C. The word pheromone comes from the greek word pherein which means to transport
& hormone which means to stimulate.
D. In 1986 Dr. Winfred Cutler, a biologist & behavioral endocrinologist, co discovered
pheromones in our underarms. She & her team of researchers found that once any
overbearing underarm sweat was removed, what remained were the odorless
materials containing the pheromones.
II. The effects of Pheromones
A. Pheromones in your body scent play a large role in mate attraction.
III. There are many types of pheromones. Each used for different things.
A. Primer Pheromones
B. Releaser Pheromones
C. Information Pheromones
Conclusion
So now that you have been informed on the discovery, effects, & various types of pheromones; you won’t be surprised when you find someone who’s totally not your type attractive. The next time you find someone attractive that you normally wouldn’t. Thank your pheromones; they are contributing greatly to your interests.
References
Bryner, J. (2009, Jan. 14). Sexual Pheromones: Myth or Reality. Retrieved Feb.12, 2010,
from http://www.livescience.com/health/090114-human-pheromones.html
Kaplan, M. (2007, April 19). Pheromones in Humans: Myth or Reality? Herp Care
Collection
Levine, D. (1999, June 25). Pheromones: Potential participants in your sex life.
CNN.com
Pheromone. (n.d.). Retrieved Feb.12, 2010 from
http://en.wikipedia.org/wiki/Pheromone
