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Conduct an internal and external environmental analysis for your proposed business. BUSINESS SELECTED ATTACHED WEB PAGE IT IS drnowak.com
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
·
External forces and trends considerations:
o
Legal and regulatory
o Global
o Economic
o Technological
o Innovation
o Social
o Environmental
o Competitive analysis
· Internal forces and trends considerations:
o Strategy
o Structures
o Processes and systems
o Resources
o Goals
o Strategic capabilities
o Culture
o Technologies
o Innovations
o Intellectual property
o Leadership
Write a 1,400- to 1600-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
· Include economic as well as legal and regulatory forces and trends.
· Critique how well the organization adapts to change.
· Analyze the supply chain operations of the organization.
· Identify issues and/or opportunities:
o Identify the major issues and/or opportunities that the company faces based on your analysis above.
o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.
Nowak Aesthetics, was founded by Dr. Eugene Nowak in 1999, in Chula Vista, California; since then Nowak Aesthetic mission has been to serve residents throughout San Diego County for dermatological, cosmetic surgery and skin rejuvenation procedures.
Dr. Nowak it is a Board Certified Dermatologist; with one mission, to help their patients regain confidence in themselves and achieve desired look, not being an issue if is a dermatology or cosmetic procedure. To accomplish this, he has created his own formula in skin care products for patients with acne, and melisma conditions, also treats patients with eczema, birthmarks, psoriasis, sun spots caused by sun damage, which may cause cancer, rosacea, vitiligo or any other skin condition.
Dr. Nowak is conservative, and innovative on his cosmetics procedure. His mission it is to help patients to look better, and achieve their goals.
Overall he promotes, an exceptional customer service to each of his patients, assuring every patient gets an extraordinary experience at Nowak Aesthetics.
Nowak Aesthetics has 4 consecutive years, being in the top 5 in all San Diego County dermatologists
In Aesthetics Nowak received daily about 80 patients of whom 20% are medical consultations, the other 80% is basically cosmetic consultations or procedures. Each patient is offered a free skin analysis, regardless of the reason why we visit. Provides medical consultations for skin problems at very reasonable and affordable cost to patients who do not have medical insurance, I think these plans with the purpose of benefiting patients who do not have the resources to treat their skin problems; Nowak Aesthetics has a special program for the community, which donates baskets with products from Dr.Nowak’s skin care products, for schools in San Diego County, for the auctioned in their events and raise funds.
In addition to patients, visiting Nowak Aesthetics, for cosmetic consultations, first consultation is at no cost, given the opportunity to meet patients Nowak Aesthetics facilities, meet the staff, which always gets a smile every patient regardless of their financial status, and furthermore every cosmetic consultation, gives each patient a free evaluation with no obligation, concerning the service for which the patient visited Nowak Aesthetics.
Nowak Aesthetics has a protocol To receive each of our patients, in a personalized way. Every time you register a new patient was taking a photo, which is on file, on the other hand there is also a section in the patient’s file where is written to any specification of the patient, what he likes, or do not like, as he prefers to be called, among other concerns. As patients continue to attend Nowak Aesthetics, certain patients are considered VIP patients. The reasons why a patient becomes VIP, may be, because they are people with positive attitude when they reach Aesthetics Nowak sees them as family, others may become VIP, because they are consistent in their cosmetic procedures, and have spent hefty amounts of money. VIP patients are given a gift card to spend at Nowak Aesthetics when they refer their friends, or family. Being a VIP patient, every birthday are given a $ 100 to spend on Nowak Aesthetics.
Patient’s, who do not have the benefit of being a VIP patient, also awarded a $ 25, when referring to friends or family.
In Nowak Aesthetics, the biggest concern will always be the patient, but yet there is also a sales goal, monthly, apart from all the benefits offered to each patient, also offers a monthly free seminars in each of these seminars are talking about a specific procedure, and that day in particular there is a discount for that procedure, which can range from 15% to 25% discount, for coming. 2 times a year, offers an open house, where you can get discounts of 50% to be in the different services on offer, 25% discount on the products of skin care. In services Botox and fillers, patients may find BOGO promotions. In each of these events either seminar or open house, offer free refreshments, of excellent quality.
Nowak Aesthetics not only cares about providing the best service to their patients, as an employer, is always rewarding employees, in different ways, can be offering their services employees at no cost, to each one of its employees was gives a monthly, depending on the percentage of sales, and this is done in a fair, depending on the time you have to work to Nowak Aesthetics, and the hours each employee works, this is done in the form of gratitude, for the performance of each employee, to provide outstanding service to each patient. The motto of Dr. Nowak is that each individual, working in an atmosphere of peace and tranquility, without stress, so each individual offer the best, to do their jobs in the best way possible. Likewise offering excellent service, which has always promoted.
Nowak Aesthetics in search for longer be kept in the top 5 of all San Diego County, has sought the best consultants in the United States, to continually be improving in all aspects, and innovating every day, to the last procedures thus technology to help patients achieve their goals and objectives, without having to take extra time on their jobs, or having to stand, all innovative procedures offered, patients and out walking, having thus ensuring a schedule filled continuously patients.
