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SWOTT Analysis
Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.
·
Strength
s: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength.
· Weakness
es:These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness.
· Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way.
· Threat
s: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way.
· Trend
s: These are developing opportunities and threats.
Deliverable Format
The table should have columns with the following labels:
· Strength· Weakness
· Opportunity
· Threat· Trend
It should have at least 8 rows for factors that you feel are important to the success of a firm in that particular industry.
For example, factors could include regulatory issues, financial resource issues, leadership issues, innovation issues, etc.
Cells should have 1–2 sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its its row of cells annotated.
NOTE: you may use either Excel or Word to make your SWOTT table. You can research the industry in general to analyze external factors and trends. For information of the chosen company, go to their web page s there is good information available. Also look at the 10k stock report as this will help.
TEXTBOOK Coulter, M. (2012). Strategic Management in Action, 6th Edition. Prentice Hall.
APA Format – in-text citattions; academic references only with a reference page.
