Supply Network

Please see the attchments. 

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Supply Network Design (Due October

2

5

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th )

Directions: The assignment must be submitted to Moodle as a single Word document.

1. Go through the infographic on the website:

http://financesonline.com/how-iphone-is-made/

and write briefly about any five things that you learned from this graphic about Apple’s supply chain for iPhone.

2. Read the case study in the textbook “Disney Resort Paris” (pages 26-

3

0) and answer the following questions:

a. Summarize what you see as the major factors influencing the Walt Disney Corporation’s decision to locate near Paris.

b. What difficulties do you think the Disney Corporation has faced in the early years of running Disneyland Paris?

3. Sergio is evaluating three different locations for his Spanish restaurant. He has identified seven factors that he considers are important and has decided to use factor rating to evaluate his three location alternatives based on a five-point scale, with 1 being poor and 5 excellent. The following tables shows Sergio’s factors, the weights he has assigned to each factor, as well as the factor score for each of the location. Use the Weighted-score method discussed in class to solve this problem and suggest the solution. Show your solution and recommendation.

4

4

2

20

2

3

5

3

3

15

5

2

3

10

2

4

5

10

3

3

4

Factor

Weight to the factor

Location

1 score

Location 2 score

Location 3 score

Appearance

20

4

3 2

Ease of expansion

10

Proximity to market

5

Customer parking

15

Access

Competition

Labor supply

4. CLT manufacturing company is considering where to locate its warehouse to service its four stores located in four Oregon cities:

Portland

,

Eugene

,

Bend

, and

Corvallis

. The coordinates of each city and the truckloads per week are provided in the following table. Use the Center of Gravity method to determine the coordinates for the location of the warehouse. Show your solution and recommendation.

10

Location

Coordinates (X,Y)

Truck loads per week

Portland

(10,20)

1

8

Eugene

(10,7)

Bend

(4,5)

12

Corvallis

(7,12)

8

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