Supply Chain

See attached.  

Supply Chain

Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. In this assignment you will explore the concept of the supply chain in business and the role of the customer in the supply chain. 
There are many products and services today where the target customer is part of the supply chain. Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using the below reading resources and the Internet, respond to the following:

· Give an example of a product or service where the target customer is part of the supply chain.

· Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.

· Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

Write your response in approximately 300 words using the below Sample Essay Format. Apply APA standards to citation of sources (must include in essay). Must follow the below grading cubic to ensure that assignment is done as specified.

Due by 
Friday, July 19, 2013
,

4

Assignment 1 Grading Criteria	Maximum Points
Identified with an example how the target customer is a part of a company’s supply chain including the resulting innovations and improvements and the information technology mechanisms involved.		4
Actively contributed to the discussion by providing points of view with rationale, challenging points of the discussion, or drawing relationships between points of the discussion.	12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
Total:	20

·  Required Readings

· Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. The Journal of Consumer Marketing, 21(7), 486–496. (ProQuest Document ID: 220125989)  

http://search.proquest.com.libproxy.edmc.edu/docview/220125989?accountid=34899

· Osarenkhoe, A. (2008). What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? Journal of Database Marketing & Customer Strategy Management, 15(3), 169–190. (ProQuest Document ID: 233312287)    

http://search.proquest.com.libproxy.edmc.edu/docview/233312287?accountid=34899

· Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved from 

http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.
aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live

Essay Sample Format

Give an example of a product or service where the target customer is part of the supply chain.

Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.

Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

References