Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
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Explain how search and content marketing can promote an organization and its products/services.
Examine the pros and cons of traditional and content marketing.
Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.
Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?
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