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COURSE DESCRIPTION Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.
INSTRUCTIONAL MATERIALS Required Resources Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley
& Sons.
WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at
http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus.
Supplemental Resources Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174,
34-40.
Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20. Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25. Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.
COURSE LEARNING OUTCOMES 1. Examine the private enterprise systems, drivers of change on the system, ethical and social
responsibilities of business, and the requirements for success in today’s business environment.
2. Analyze the factors that drive supply and demand, different types of market structures in a free
enterprise system, and factors of stability in a nation’s economy.
3. Formulate competitive market entry strategies based on analysis of global markets.
4. Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up.
5. Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities.
6. Apply the four functions of management and effective decision making to efficiently utilize resources and achieve organizational goals.
7. Integrate the core human resource management functions and considerations into viable
recommendations to meet the organization’s operating requirements.
8. Examine team concepts and effective communication in the workplace.
9. Analyze a firm’s operations management and make recommendations to enhance quality and
increase productivity.
10. Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
11. Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
12. Analyze the components of the basic financial statements, and conduct trend and ratio analysis to
assess a firm’s financial performance.
13. Examine the components of the financial system including markets, financial institutions, the
Federal Reserve, and laws and regulations.
14. Evaluate the sources of short-term and long-term financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting.
15. Use technology and information resources to research issues in contemporary business.
16. Write clearly and concisely about contemporary business using proper writing mechanics.
WEEKLY COURSE SCHEDULE The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode.
Week Preparation, Activities, and Evaluation Points1Preparation·
Reading(s)o Chapter 1: The Changing Face of Businesso Chapter 2: Business Ethics and Social Responsibilityo Case Study 1.3: New Harvest Coffee Roasters Brew UpFresh Business, found in WileyPlus· e-Activityo Use the Internet to locate and review a company Website that interests you. Be prepared to discuss.Activities· DiscussionsEvaluation· None 202Preparation· Reading(s)o Chapter 3: Economic Challenges Facing ContemporaryBusinesso Chapter 4: Competing in World Markets· e-Activityo Visit the Bureau of Labor Statistics Website, located at http://www.bls.gov, and click on “Unemployed.” Be prepared to discuss.Activities· DiscussionsEvaluation· None 203Preparation· Reading(s)o Chapter 5: Forms of Business Ownership and Organization o Chapter 6: Starting Your Own Business: The EntrepreneurialAlternative· e-Activityo Visit the Small Business Administration Website, located at http://www.sba.gov/. Be prepared to discuss.Activities· DiscussionsEvaluation· Assignment 1: Entrepreneurial Leadership 20 1004Preparation· Reading(s)o Appendix A: Business Lawo Appendix D: Developing a Business PlanActivities· DiscussionsEvaluation· Assignment 2: Competitive Strategies
20 1605Preparation· Reading(s)o Chapter 7: Management, Leadership, and the InternalOrganizationo Chapter 8: Human Resource Management: FromRecruitment to Labor RelationsActivities· DiscussionsEvaluation· None 206Preparation· Reading(s)o Chapter 9: Top Performance through Empowerment, Teamwork, and Communicationo Chapter 10: Production and Operations Managemento Case Study 9.3: Klimpton Hotels: Our Employees Are OurBrand, found in WileyPluso Case Study 10.3: Klimpton Hotels Puts Green Initiatives toWork, found in WileyPluso Case Study 10.2: Zappos: How Not to Get Zapped byCustomer Service, found in WileyPlus· e-Activityo Use the Internet or the Strayer Library to research a company with which you are familiar, or whose products you use. Research the company’s offerings as well as some of its socially responsible and sustainability initiatives (e.g., if the company has set a goal to reduce its energy consumption by20 percent.) Be prepared to discuss. Activities· DiscussionsEvaluation· Assignment 3: Forensic Accounting in Practice 20 1607Preparation· Reading(s)o Chapter 11: Customer-Driven Marketingo Chapter 12: Product and Distribution Strategieso Case Study 11.3: Zipcar and UNH: Customer-DrivenMarketing, found in WileyPluso Case Study 12.3: The Convergence of TV and the Internet, found in WileyPlus· e-Activityo Using the Internet or the Strayer Library choose one airline and one hotel chain that offer customer loyalty programs. Research each company’s loyalty program and be prepared to discuss.Activities· DiscussionsEvaluation· None 208Preparation· Reading(s)o Chapter 13: Promotion and Pricing Strategieso Chapter 14: Using Technology to Manage Informationo Case Study 13.3: Pet Airways Handles Pets with LovingCare, found in WileyPluso Case Study 14.1: Micros Systems Work on a Large Scale, found in WileyPlus· e-Activityo Use the Internet or the Strayer Library to research a recent situation that has caused a business, not-for-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss.Activities· DiscussionsEvaluation· Assignment 4: Internet Technology, Marketing, and Security 20 1909Preparation· Reading(s)o Chapter 15: Understanding Accounting and FinancialStatementso Chapter 16: The Financial Systemo Case Study 15.2: BDO Seidman: Growing with the 20th Century and Beyond, found in WileyPluso Case Study 16.3: New Harvest Coffee Goes Beyond FairTrade, found in WileyPlus· e-Activityo Assume you are investing money for retirement. Select several investment criteria that are most important to you. Go to the MSN Money Website found at http://moneycentral.msn.com. Click “Mutual Funds” (under “Investing”), then choose either “Find top performers by category” or “Find using Power Search” located under “Fund Finder.” Select three mutual funds that most closely meetyour investment criteria and research each fund’s averagereturn for the past five years. Be prepared to discuss. Activities· DiscussionsEvaluation· None 2010Preparation· Reading(s)o Chapter 17: Financial Managemento Appendix C: Personal Finance Planningo Case Study 17.3: Comet Skateboards Rides the TripleBottom Line, found in WileyPlusActivities· DiscussionsEvaluation· Assignment 5: Financial Management 20 19011Preparation· Reading(s): NoneActivities· DiscussionsEvaluation· None 20 Assignment Total Points% ofGradeAssignment 1: Entrepreneurial Leadership1009%Assignment 2: Competitive Strategies16016%Assignment 3: Forensic Accounting in Practice16016%Assignment 4: Internet Technology, Marketing, and Security19019%Assignment 5: Financial Management19019%Participation (22 discussions worth 10 points apiece)22021%Total1,020100% PointsPercentageGrade918 – 1,02090% – 100%A816 – 91780% – 89%B714 – 81570% – 79%CBelow 714Below 70%F Assignment 1: Entrepreneurial LeadershipDue Week 3 and worth 100 points
Using the WileyPlus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success”
example.
Write a three to four (3-4) page paper in which you:
1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains.
2. Analyze the original values for the start-up company and how it remains strong today.
3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what
effect, if any, external markets had on these factors.
4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples
to support your choices.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
· Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.· Use technology and information resources to research issues in contemporary business.· Write clearly and concisely about contemporary business using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 100Assignment 1: Entrepreneurial Leadership CriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Determine how Five Guys’ philosophy sets it apart from other fast- food chains.Weight: 20%Did not submit or incompletelydetermined how Five Guys’ philosophy sets it apart from otherfast-food chains.Partially determinedhow Five Guys’philosophy sets it apart from other fast-food chains.Satisfactorily determined howFive Guys’ philosophy sets it apart from other fast-food chains.Thoroughly determined howFive Guys’ philosophy sets it apart from other fast-food chains.2. Analyze the original values for the start-up company and it remains strong today.Did not submit or incompletely analyzed theoriginal values forPartially analyzed the original values for the start-upcompany and how itSatisfactorily analyzed the original values forthe start-upThoroughly analyzed the original values forthe start-up Weight: 22.5%the start-up company and how itremains strong today.remains strong today.company and how it remains strongtoday.company and how it remains strongtoday.3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors.Weight: 22.5%Did not submit or incompletelyenumerated three(3) factors that contributed to FiveGuys’ success in such a short time and what effect, if any, external markets had onthese factors.Partially enumerated three(3) factors thatcontributed to FiveGuys’ success insuch a short time and what effect, if any, external markets had on these factors.Satisfactorily enumerated three(3) factors thatcontributed to FiveGuys’ success insuch a short time and what effect, if any, external markets had on these factors.Thoroughly enumerated three(3) factors thatcontributed to FiveGuys’ success insuch a short time and what effect, if any, external markets had on these factors.4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices.Weight: 20%Did not submit or incompletelyassessed how ethical and social practices are part of the Five Guys’culture; did not submit or incompletely provided examplesto support your choices.Partially assessed how ethical andsocial practices are part of the Five Guys’ culture; partially providedexamples to support your choices.Satisfactorily assessed howethical and social practices are part of the Five Guys’ culture;satisfactorily provided examples to support your choices.Thoroughly assessed howethical and social practices are part of the Five Guys’ culture; thoroughlyprovided examples to support your choices.5. 5 referencesWeight: 5%No references providedDoes not meet the required number ofreferences; some or all references poor quality choices.Meets number of required references;all references high quality choices.Exceeds number of required references;all references high quality choices.6. Clarity, writing mechanics, and formatting requirements Weight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present Assignment 2: Competitive StrategiesDue Week 4 and worth 160 points
Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.
Write a three to four (3-4) page paper in which you:1. Determine how each corporate culture differs from the other.
2. Analyze three (3) ways that each unique culture has benefited by the other’s competition.
3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources. Your assignment must follow these formatting requirements:· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:· Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today’s business environment.
· Analyze the factors that drive supply and demand, different types of market structures in a freeenterprise system, and factors of stability in a nation’s economy.· Use technology and information resources to research issues in contemporary business.· Write clearly and concisely about contemporary business using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 160Assignment 2: Competitive Strategies CriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Determine how each corporate culture differs from the other.Weight: 20%Did not submit or incompletely determined how each corporate culture differs from the other.Partially determined how each corporate culture differs from the other.Satisfactorily determined how each corporate culture differs from the other.Thoroughly determined how each corporate culture differs from the other.2. Analyze three (3) ways that each unique culture has benefited by the other’s competition. Weight: 25%Did not submit or incompletely analyzed three (3) ways that each unique culture has benefited by thePartially analyzed three (3) ways that each unique culture has benefited bythe other’scompetition.Satisfactorily analyzed three (3) ways that each unique culture has benefited by the other’s competition.Thoroughly analyzed three (3) each unique culture has benefited bythe other’scompetition. other’s competition. 3. Speculate how each would continue to thrive if its current corporate culture would need to change in the nearfuture. Be sure to state what change(s) you are speculating on and whatled you to identify that possibility.Weight: 40%Did not submit or incompletely speculated how each would continue to thrive ifits current corporate culture would need to change in thenear future. Did not state or incompletely statedwhat change(s) you are speculating onand what led you to identify thatpossibility.Partially speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Partially stated what change(s) you are speculating on and what led you to identify that possibility.Satisfactorily speculated how each would continue to thrive ifits current corporate culture would need to change in the near future.Satisfactorily stated what change(s) you are speculating on and what led you to identify thatpossibility.Thoroughly speculated how each would continue to thrive ifits current corporate culture would need to change in the near future.Thoroughly stated what change(s) you are speculating on and what led you to identify thatpossibility.4. 5 referencesWeight: 5%No references providedDoes not meet the required number of references; some or all references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.5. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present Assignment 3: Forensic Accounting in PracticeDue Week 6 and worth 160 points
Using the WileyPlus resources, go to the “Forensic Accountants: Fraud Busters” example.
Write a six to eight (6-8) page paper in which you:
1. Determine the most important five (5) skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations.
2. Describe the role of a forensic accountant within a courtroom environment.
3. Analyze the legal responsibility a forensic accountant has while providing service to a business.
4. Research two (2) cases where forensics accountants have provided vital evidence in a case.
Summarize the cases and the importance of the forensic accountants’ role during each case.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and otherWebsites do not quality as academic resources. Your assignment must follow these formatting requirements:· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:· Analyze the components of the basic financial statements, and conduct trend and ratio analysis toassess a firm’s financial performance.· Use technology and information resources to research issues in contemporary business.· Write clearly and concisely about contemporary business using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 160Assignment 3: Forensic Accounting in Practice CriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Determine the most important five (5) skills that a forensic accountant needs to possess.Weight: 20%Did not submit or incompletely determined the most important five (5) skills that a forensic accountant needs to possess.Partially determined the most important five (5) skills that a forensic accountant needs to possess.Satisfactorily determined the most important five (5) skills that a forensic accountant needs to possess.Thoroughly determined the most important five (5) skills that a forensic accountant needs to possess.2. Describe the role of a forensic accountant within a courtroom environment.Weight: 10%Did not submit or incompletely described the role of a forensicaccountant within a courtroom environment.Partially described the role of aforensic accountant within a courtroomenvironment.Satisfactorily described the role of a forensic accountant within acourtroom environment.Thoroughly described the role of a forensic accountant within acourtroom environment. 3. Analyze the legal responsibility a forensicaccountant has while providing service to a business.Weight: 15%Did not submit or incompletelyanalyzed the legal responsibility a forensic accountant has while providingservice to a business.Partially analyzed the legalresponsibility a forensic accountant has while providing service to abusiness.Satisfactorily analyzed the legalresponsibility a forensic accountant has while providing service to abusiness.Thoroughly analyzed the legalresponsibility a forensic accountant has while providing service to abusiness.4. Research two (2) cases where forensics accountants have provided vital evidence in a case. Summarize the cases and theimportance of theforensic accountants’ roleduring each case. Weight: 40%Did not submit or incompletely researched two (2) cases where forensics accountants have provided vital evidence in a case; did not submit or incompletely summarized the cases and the importance of the forensic accountants’ role during each case.Partially researched two (2) cases whereforensicsaccountants have provided vital evidence in a case;partially summarized thecases and the importance of theforensic accountants’ role during each case.Satisfactorily researched two (2)cases whereforensics accountants have provided vitalevidence in a case;satisfactorily summarized thecases and theimportance of the forensic accountants’ role during each case.Thoroughly researched two (2)cases whereforensics accountants have provided vitalevidence in a case;thoroughly summarized thecases and theimportance of the forensic accountants’ role during each case.5. 5 referencesWeight: 5%No references providedDoes not meet the required number ofreferences; some orall references poor quality choices.Meets number of required references;all references highquality choices.Exceeds number of required references;all references highquality choices.6. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present Assignment 4: Internet Technology, Marketing, and SecurityDue Week 8 and worth 190 points
Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.
Write an eight to ten (8-10) page paper in which you:
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage.
Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources. Your assignment must follow these formatting requirements:· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:· Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.· Use technology and information resources to research issues in contemporary business.· Write clearly and concisely about contemporary business using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 190Assignment 4: Internet Technology, Marketing, and Security CriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Evaluate the reasons Social Media Marketing has become exceedinglypopular among businesses of all sizes. Weight: 15%Did not submit or incompletely evaluated thereasons Social Media Marketing has becomeexceedingly popularamong businesses of all sizes.Partially evaluated the reasons Social Media Marketinghas become exceedingly popular among businesses of all sizes.Satisfactorily evaluated the reasons SocialMedia Marketing has become exceedingly popular among businessesof all sizes.Thoroughly evaluated the reasons SocialMedia Marketing has become exceedingly popular among businessesof all sizes. 2. Analyze the advantages of SocialMedia Marketing for business entrepreneurs. Weight: 15%Did not submit or incompletelyanalyzed the advantages of Social Media Marketing forbusiness entrepreneurs.Partially analyzed the advantages ofSocial Media Marketing for business entrepreneurs.Satisfactorily analyzed theadvantages of Social Media Marketing for businessentrepreneurs.Thoroughly analyzed theadvantages of Social Media Marketing for businessentrepreneurs.3. Assess how SocialMedia Marketing is helping Pepsi gain more customer insight than it would have otherwise. Weight: 20%Did not submit or incompletelyassessed howSocial Media Marketing is helping Pepsi gain morecustomer insight than it would haveotherwise.Partially assessed how Social MediaMarketing is helpingPepsi gain more customer insight than it would haveotherwise.Satisfactorily assessed howSocial MediaMarketing is helping Pepsi gain more customer insightthan it would have otherwise.Thoroughly assessed howSocial MediaMarketing is helping Pepsi gain more customer insightthan it would have otherwise.4. Research two (2) other businesses that haveused Social MediaMarketing to their advantage. Discuss how each of these businesseshas utilized Social Media Marketing and provide examples with your discussion.Weight: 20%Did not submit or incompletelyresearched two (2)other businesses that have used Social MediaMarketing to their advantage; did not submit or incompletelydiscussed how each of these businesses hasutilized SocialMedia Marketing and did not submit or incompletely provided examples with your discussion.Partially researched two (2) otherbusinesses thathave used Social Media Marketing to their advantage;partially discussed how each of these businesses has utilized SocialMedia Marketing and partially provided exampleswith yourdiscussion.Satisfactorily researched two (2)other businessesthat have used Social Media Marketing to theiradvantage; satisfactorily discussed how each of thesebusinesses has utilized Social Media Marketingand satisfactorilyprovided examples with your discussion.Thoroughly researched two (2)other businessesthat have used Social Media Marketing to theiradvantage; thoroughly discussed how each of thesebusinesses has utilized Social Media Marketingand thoroughlyprovided examples with your discussion.5. Speculate what impact Social Media will have business in the next decade and identify what skills you need toimprove to take advantage of the changes.Weight: 15%Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need toimprove to take advantage of the changes.Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need toimprove to take advantage of thechanges.Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need toimprove to take advantage of thechanges.Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need toimprove to take advantage of thechanges.6. 5 referencesWeight: 5%No references providedDoes not meet the required number of references; some or all references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.7. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present Assignment 5: Financial ManagementDue Week 10 and worth 190 points
Using Chapter 16: The Financial System in the WileyPlus resources, go to the “Interactive Case Study:
How News Lifts – or Sinks – World Stock.”
Create a ten to fifteen (10-15) slide PowerPoint presentation (be creative). Be sure to use the speaker notes for the details.
1. Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices.
2. Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable.
3. Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and otherWebsites do not quality as academic resources. Your assignment must follow these formatting requirements:· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:· Examine the components of the financial system including markets, financial institutions, theFederal Reserve, and laws and regulations.· Use technology and information resources to research issues in contemporary business.· Write clearly and concisely about contemporary business using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 190Assignment 5: Financial Management CriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Select two (2) tech stock companies thatattempted to make profitsfrom rising consumer demand after the crash.Analyze how they attempted to make a profit after the crash and discuss any unethical practices.Weight: 30%Did not submit or incompletelyselected two (2)tech stock companies thatattempted to make profits from rising consumer demand after the crash; did not submit orincompletely analyzed how theyPartially selected two (2) tech stockcompanies thatattempted to make profits from risingconsumer demand after the crash; partially analyzed how they attempted to make a profitafter the crash;partially discussedSatisfactorily selected two (2)tech stockcompanies that attempted to makeprofits from rising consumer demand after the crash; satisfactorily analyzed how theyattempted to make a profit after theThoroughly selected two (2)tech stockcompanies that attempted to makeprofits from rising consumer demand after the crash; thoroughly analyzed how they attemptedto make a profit after the crash; attempted to make a profit after thecrash; did not submit or incompletely discussed anyunethical practices.any unethical practices.crash; satisfactorily discussed anyunethical practices.thoroughly discussed anyunethical practices.2. Evaluate the change in consumer demand trendsafter the crash for each of the tech stock companies you researched. Provide examples with yourevaluation and use graphics such ascharts, whenapplicable.Weight: 30%Did not submit or incompletelyevaluated the change in consumer demand trends after the crash for each ofthe tech stock companies youresearched; did not submit orincompletely provided examples with your evaluation; did notsubmit or incompletely used graphics such as charts, whenapplicable.Partially evaluated the change inconsumer demand trends after the crash for each of the tech stock companies youresearched;partially provided examples with yourevaluation; partiallyused graphics such as charts, when applicable.Satisfactorily evaluated thechange in consumer demand trends after the crash for each of the tech stockcompanies you researched;satisfactorily provided exampleswith your evaluation; satisfactorily used graphics such ascharts, when applicable.Thoroughly evaluated thechange in consumer demand trends after the crash for each of the tech stockcompanies you researched;thoroughly provided examples with yourevaluation; thoroughly used graphics such as charts, whenapplicable.3. Discuss at least two(2) strategies that multinationalcorporations (MNCs) canundertake in order to make profit by leveraging the growing consumerdemand. Weight: 25%Did not submit or incompletelydiscussed at least two (2) strategies that multinationalcorporations(MNCs) can undertake in orderto make profit byleveraging the growing consumerdemand.Partially discussed at least two (2)strategies that multinational corporations(MNCs) can undertake in orderto make profit by leveraging the growing consumer demand.Satisfactorily discussed at leasttwo (2) strategies that multinational corporations(MNCs) can undertake in orderto make profit by leveraging the growing consumer demand.Thoroughly discussed at leasttwo (2) strategies that multinational corporations(MNCs) can undertake in orderto make profit by leveraging the growing consumer demand.4. 5 referencesWeight: 5%No references providedDoes not meet the required number ofreferences; some or all references poor quality choices.Meets number of required references;all references high quality choices.Exceeds number of required references;all references high quality choices.5. Clarity, writing mechanics, andformatting requirementsWeight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell.
The expectations for a 4.5 credit hour course are for students to spend 13.5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode.
Instructional Materials In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability.
Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course.
Strayer students are encouraged to purchase their course materials through our designated bookstore MBS Direct.
http://bookstore.mbsdirect.net/strayer.htm If a lab is required for the course, MBS Direct is the only vendor that sells the correct registration code so that Strayer students may access labs successfully.
Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. To earn full credit in an online threaded discussion, students must have a total of 3 posts per discussion thread. Additionally, the posts must be made on two different days during the week. Please note: Material in the online class will be made available on the previous Thursday. As it is always possible that students could lose their work due to unforeseen circumstances, it is a best practice to routinely save a working draft in a separate file before posting in the course discussion area.
Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.
Assignments A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric.
Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable.
Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.
Resources The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions.
Technical support is available for the following:
· For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at
https://icampus.strayer.edu/login
and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.
· For concerns with your class, please access the Solution Center by logging in to your iCampus account at
https://icampus.strayer.edu/login and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at
mailto:IThelpdesk@Strayer.edu.
TurnItIn.com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions.
The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.
