Strategy Assignment Part 2 DELTA AIRLINES (MARCUS)

Pleaseclosely follow the instructions for the assignment. This is the SECOND of three parts for this assignment.

Please complete part 2. OPEN ALL ATTACHMENTS.

Strategy Assignment Part 2

COMPANY: DELTA AIRLINES

Using the company you selected for the Strategy #1 assignment  complete an Internal and External analysis of your Project Company.

Write a paper in which you identify and analyze the most important trends from the general economic environment and the specific industry in which your chosen company competes.

A complete company and competitor assessment are your goals using the internal and external assessment techniques covered in Chapters 3, 4 and 5.

As a guide use the following: Note this is not to be totally inclusive it is a guide only. Do not use a 1-7 response format. This is an analysis which includes the information garnered from information gathered using these questions.

Assess the company you have chosen to research industry and competitive environment