Strategies on Marketing Business Law Research Paper

Research for Strategic DevelopmentAssignment
Your research must achieve the learning outcomes at the standards provided. It must be
related to a topic associated with strategic business development.
You must prepare a portfolio of evidence which includes all the work completed for the
following tasks.
Kindly note that:
– All points are to be discussed in 3000 to 4000 words.
– Plagiarism (copy and paste from the internet or other resources) should not exceed
20%.
– All assignments are to be in Word form, and Font Size is 12.
No PDFs will be accepted.
Task 1 – Formulate a Research Proposal
In this section of the portfolio you should:
•
•
•
•
•
Consider and identify a valid area for research to support the strategic development
of a business area
Explain the aim, scope and objectives for a chosen area of research
Formulate a specific research proposal
Establish success criteria for the achievement of the research proposal
Prepare a project plan that identifies key milestones and critical pathways.
Extension activities:
To gain a merit grade you must:
•
Justify the research area you have chosen which will support the achievement of an
aspect of strategic business development.
LO1 AC 1.1, 1.2, 1.3, 1.4, 1.5
1M1
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Task 2 Carry out the research using different research methodologies
In this section of the portfolio you need to:
• Complete a review of different literature sources identifying those which are most
appropriate for your chosen area of research
• Use different research methodologies to gather data from primary and secondary
sources. The data must be sufficient in order to ensure you can make valid
conclusions
Extension activities:
To gain a merit grade you must:
• Justify the research methodologies chosen
LO2 AC 2.1 2.2 2M1
Task 3 – Presentation of Research Findings
In this section of the portfolio you must prepare a report that presents all of your research
findings. This must be presented in an appropriate format for the target audience.
In the report, you must:
•
•
•
Provide a comprehensive explanation of the purpose, methodologies, findings and
recommendations.
Reference all sources using a recognised system.
Use the information you have collected to justify conclusions and recommendations.
Extension activities:
To gain a merit grade you must:
•
Respond orally to questions on research findings.
To gain a distinction grade you must:
•
Analyse how the findings of your research can be used in a specific strategic
business context.
LO2 AC 3.1, 3.2, 3.3
3M1
3D1
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Task 4 – Reflective Log
On completion of your research project, you are to prepare a reflective log which contains an
evaluation of the skills you used while undertaking the research.
The reflective log must include:
•
•
A review of your own skills using personal reflection and feedback.
Recommendations on ways to improve your personal skills while undertaking
research.
Extension activities:
To gain a merit grade you must include the following in your reflective log:
•
A plan to improve your own research skills.
To gain a distinction grade you must:
•
Implement the plan and assess the impact on your own personal progress.
LO4 AC 4.1,4.2
4M1
4M2
4D1
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Guidelines for assessors
The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for
the unit. To achieve a merit or distinction grade, the learners must demonstrate that they have achieved all the criteria set for these grades.
Where work for the pass standard is marginal, assessors can take account of any extension work completed by the learners. The suggested
evidence listed below is how learners can demonstrate that they have met the required standards.
Task
LOs and AC
number
Suggested evidence
PASS
Suggested additional
evidence MERIT
1.
In completing this task the learner will begin
the portfolio of evidence. The learner may
consider different areas of research but will
identify one which is linked to the strategic
business development. The learner will need
to explain clearly and in detail the aim,
scope and objectives of the research which
is to be undertaken. The learner will create a
research proposal with the development of a
suitable research question(s) or hypotheses
for the selected area of research.
The learner must produce
detailed written
justification for the choice
of research question
showing how it is directly
related to an aspect of
strategic business
development.
LO1 AC 1.1, 1.2, 1.3,
1.4, 1.5
1M1
Suggested additional
evidence DISTINCTION
The learner should ensure that the tutor has
approved their choice of research question /
hypothesis.
The final proposal must be presented in
writing. However it could be accompanied by
oral or written evidence of viva with
tutor/assessor with observation statement
recording discussions, questions and
answers.
The learner must produce specific success
criteria which are related to the achievement
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of the research proposal. The success
criteria should be referred to in the reflective
log which is required for Task 4.
The plan must be clearly presented and a
tabular form would be useful. It should be a
tool which the learner will use in completing
the research.
2
LO2 AC 2.1, 2.2
2M1
The learner should prepare a detailed
literature review and accurate bibliography
in an appropriate referencing format. The
review will identify literature sources which
are pertinent as well as those which are not.
The learner must produce
a comprehensive
explanation of the reasons
for choosing the research
methodologies
A wide range of appropriate and relevant
information sources must have been
considered, including academic journals,
reports, texts and valid online material
3
LO3 AC 3.1, 3.2, 3.3
3M1
3D1
The learner will then use research
methodologies using primary and secondary
sources. This will provide sufficient
information so that valid conclusions can be
drawn.
The learner should choose the most
appropriate format in which to present their
research findings. In most cases, this is
likely to be a final written report of 3000
words and bibliography, covering a range of
appropriate information sources from
relevant journals, texts and reports as well
as online information.
The report should be presented in a suitable
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The learner will be
required to answer
verbally questions asked
by others who have read
the learner’s research.
Those leading the viva
need to be fully prepared
and have the experience
and ability to undertake
the questioning.
The learner will produce a
written piece of work that
analyses how the findings of
the research can be used in
a specific business context.
The analysis should examine
each part in detail, identifying
the main findings and their
relationship to the business
context.
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format and include sufficient evidence to
show that the learner has:
•
•
•
•
•
applied relevant research methods
for the area and type of research
undertaken
provided a comprehensive
explanation of the purpose,
methodologies, findings and
recommendations
referenced all sources using a
recognised system
analysed the research findings
justified results and conclusions
Evidence could take the
form of:
•
•
•
a written report of
the question and
answer session
with the
tutor/assessor.
an observation
assessment sheet
a recording of the
questions and
answers.
The evaluation section of the report should
consider both research methods and
techniques, as well as the validity of the
findings.
3
LO4 AC 4.1, 4.2
4M1
4D1
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The learner will be required to prepare a
reflective log that reviews their own learning
in carrying out research investigations. This
will be a written review based on the
learner’s own experiences.
For AC 4.2, the learner will develop their
written work completed for the AC 4.1 and
identify and analyse actions for improvement
for the future.
The learner will prepare a
written plan – this will be a
detailed plan with clear
specific actions, in
timeframes, to show how
their skills will be
improved for future
research.
The learner will implement
the plan prepared in 4M1 and
provide an assessment of the
impact on their own personal
progress. The tutor should
note that assessment of the
standards for 4D1 will need
to be deferred until the plan
has been executed and the
learner has reviewed their
personal progress.
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