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You will perform an environmental scan for your target company.
Choose an organization according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050-word minimum environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company’s external environment.
- Assess the company’s general environment.
- Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
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Individual Assignment: Strategic Plan, Part 1: External Environmental Scan
Purpose of Assignment
The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2
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Students begin by working on an environmental scan which allows students to dig into the environments of the company selected.
Resources Required
Selected Company
Grading Guide
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Content |
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Partially Met |
Not Met |
Comments: |
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The paper uses an organization according to the following: · Current employer · Most recent or former employer · Place of business that you have patronized or have been familiar with over a long period of time.
· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. . |
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The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy. |
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The paper includes an evaluation of the company’s external environment. |
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The paper includes an assessment of the company’s general environment. |
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The paper includes an evaluation of the organization’s industry operating environment. |
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The paper is 1,050 to 1,400 words in length. |
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Total Available |
Total Earned |
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3.5 |
#/3.5 |
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Writing Guidelines |
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Organization |
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The tone is appropriate to the content and assignment. |
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The introduction provides a sufficient background on the topic and previews major points. |
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Paragraph transitions are present, logical, and maintain the flow throughout the paper. |
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The conclusion is logical, flows from the body of the paper, and reviews the major points. |
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Mechanics |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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1.5 |
#/1.5 |
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Assignment Total |
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5 |
#/5 |
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Additional comments: |
