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Term paper by Mar 10th
Page 1RESEARCH PAPERATHENA MIKLOS, PROFESSORBusiness decision-taking is guided by national and global economic conditions, political and social events and resolutions, and the global competitive environment. Firms charge employees with the responsibility of examining this competitive environment to help them make important strategic decisions. The impact of these decisions is undeniable. Therefore, it is critical that business students become aware of news and world events that create changes in a firm’s competitive environment and affect its future. This knowledge allows you to take control of your future, careers, and better prepares you for management roles in a global economy.In pursuit of this goal, you are required to research then submit a term paper during the 13th week of classes (see course schedule for firm due dates.) This paper is based on the global competitive environment that impacts businesses within a specified industry. A list of approved industries can be found at
http://www.businesswithoutborders.com/
. Keep in mind that each industry identified at this site contains subsets. You will submit a topic statement for the paper which includes a brief description of your selected industry, and your expected outcomes during the 4th week of classes (see course schedule for firm due dates.) A list of at least 10 references must be submitted during the 7th week of classes and an outline during the 9th week of classes (see course schedule for firm due dates.) For each assignment not submitted 10 points will be subtracted from the final term paper before it is graded. Therefore, it is possible for you to lose up to 30 points from the term paper before it is submitted.You may watch any news on T.V. except local network news for ideas concerning major industries. Acceptable news programs include, but are not limited to, comprehensive reports on CNN, Fox News, The News Hour, the Nightly Business Report, or BBC World News. The last three programs are aired on public television five days each week. You may also watch other news programs found on public television. Public television is an excellent source when trying to identify relevant issues. You may want to keep a journal of these programs highlighting the major events of the day. This may help you when writing the research paper. The nightly Business Report is an excellent source.You will submit a typewritten term paper that discusses the global competitive environment of an industry and its potential affect on firms within that industry. You must keep a personal copy of the term paper. Therefore, make sure you can access two copies, one for me and one for you. The term paper must consist of no more than 15 typewritten pages and must include a cover page, a running head, a summary, and a list of at least 10 references. Make sure that your internet references are valid and viable.
Use the format presented in the Publication Manual of the American Psychological Association (APA). Copies of this are available in the library. I will post instructions for accessing NoodleTools to help you with developing the proper format for your reference page. It is not necessary to purchase a copy. You must, however, examine the manual for specifics. FOLLOW THE FORMAT VERY CAREFULLY. A TOTAL OF TEN (10) POINTS MAY BE SUBTRACTED FOR NOT USING THE APA FORMAT.
The final typewritten paper should include a running head, headers, and headings as indicated in the posted outline. See the APA manual for information regarding running heads, headers, and headings.You must reference approved magazines and newspapers. The Wall Street Journal, the Economist the New York Post, the Washington Times, the Washington Post, and the New York Times are recommended references as well as http://www.businesswithoutborders.com/. Make sure that your references are diverse. If you use one of the Posts, you must use one of the Times. This will keep you from a skewed perspective of what is happening.
Oliver, Krystie
Topic Statement
Topic Statement: Analysis of the Competitive Environment of Starbucks, within the Specialty Eateries Industry, using Porter’s Five Force’s
Starbucks was established in 1986, as a specialty coffee shop. As of July 1, 2012, it has established 17,651 stores total, all over the world. Starbucks can be found in multiple industries, such as Fast Food Restaurant, Coffee and Snack, and Specialty Coffee industry. My research paper will analyze the competitive environment of Starbucks, within the Specialty Coffee Industry. During my research I will also analyze their competitors. Starbucks competitors used to be other specialty coffee shops, like Caribou Coffee, Dunkin Donuts and local coffee shops. But the expansion of McDonald’s McCafe has brought a different level of competition as customers look for ways to save money.
Work Resources
Specialty coffee industry analysis; accessed 6 Oct 2012
http://meangreen.hubpages.com/hub/Specialty-coffee-industry-analysis
Starbucks Company Timeline; accessed 6 Oct 2012
http://assets.starbucks.com/assets/e56b2a6b08244aaab0632dc6ac25ad0d
Michael E Porter’s five forces of competitive position model and diagrams
Michael Porter’s famous Five Forces of Competitive Position model provides a simple
perspective for assessing and analyzing the competitive strength and position of a corporation
or business organization. A free Five Forces diagram in MSWord is available here. (Porter’s Five
Forces diagram pdf here.)
American Michael Porter was born in 1947. After initially graduating in aeronautical
engineering, Porter achieved an economics doctorate at Harvard, where he was subsequently
awarded university professorship, a position he continues to fulfil at Harvard Business School.
His research group is based at the Harvard Business School, and separately he co-founded with
Mark Kramer the Foundation Strategy Group, ‘a mission-driven social enterprise, dedicated to
advancing the practice of philanthropy and corporate social investment, through consulting to
foundations and corporations’. This is a prime example of someone operating at a self-
actualization level if ever there was one.
After his earlier work on corporate strategy Porter extended the application of his ideas and
theories to international economies and the competitive positioning of nations, as featured in
his later books. In fact in 1985 Porter was appointed to President Ronald Reagan’s Commission
on Industrial Competitiveness, which marked the widening of his perspective to national
economies. By the 1990’s Porter had established a reputation as a strategy guru on the
international speaking circuit second only to Tom Peters, and was among the world’s highest
earning academics.
Porter’s first book Competitive Strategy (1980), which he wrote in his thirties, became an
international best seller, and is considered by many to be a seminal and definitive work on
corporate strategy. The book, which has been published in nineteen languages and re-printed
approaching sixty times, changed the way business leaders thought and remains a guide of
choice for strategic managers the world over.
Aside from his innovative thinking, Porter has a special ability to represent complex concepts in
relatively easily accessible formats, notably his Five Forces model, in which market factors can
be analyzed so as to make a strategic assessment of the competitive position of a given supplier
in a given market. The five forces that Porter suggests drive competition are:
Porter’s five forces
1. Existing competitive rivalry between suppliers
2. Threat of new market entrants
3. Bargaining power of buyers
http://www.businessballs.com/freematerialsinword/porter%27sfiveforcesdiagram
http://www.businessballs.com/portersfiveforcesdiagram
http://www.businessballs.com/portersfiveforcesdiagram
http://www.businessballs.com/maslow.htm
http://www.businessballs.com/maslow.htm
4. Power of suppliers
5. Threat of substitute products (including technology change)
Typically this five forces model is shown as a series of five boxes in a cross formation, item 1
being central. (Pdf diagram here, MSWord diagram here.)
Porter’s Five Forces model can be used to good analytical effect alongside other models such as
the SWOT and PEST analysis tools.
Porter’s Five Forces model provides suggested points under each main heading, by which you
can develop a broad and sophisticated analysis of competitive position, as might be used when
creating strategy, plans, or making investment decisions about a business or organization.
Porter is also known for his simple identification of five generic descriptions of industries:
1. Fragmented (eg, shoe repairs, gift shops)
2. Emerging (eg, space travel)
3. Mature (eg, automotive)
4. Declining (eg, solid fuels)
5. Global (eg, micro-processors)
And Porter is also particularly recognized for his competitive ‘diamond’ model, used for
assessing relative competitive strength of nations, and by implication their industries:
1. Factor Conditions: production factors required for a given industry, eg., skilled labour,
logistics and infrastructure.
2. Demand Conditions: extent and nature of demand within the nation concerned for the
product or service.
3. Related Industries: the existence, extent and international competitive strength of
other industries in the nation concerned that support or assist the industry in question.
4. Corporate Strategy, Structure and Rivalry: the conditions in the home market that
affect how corporations are created, managed and grown; the idea being that firms that
have to fight hard in their home market are more likely to be able to succeed in
international markets.
Michael Porter’s key books:
Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1980
Competitive Advantage: Creating and Sustaining Superior Performance, 1985
Competition in Global Industries, 1986
The Competitive Advantage of Nations, 1990
http://www.businessballs.com/portersfiveforcesdiagram
http://www.businessballs.com/freematerialsinword/porter%27sfiveforcesdiagram
http://www.businessballs.com/swotanalysisfreetemplate.htm
http://www.businessballs.com/pestanalysisfreetemplate.htm
- Porter’s five forces model
Michael E Porter’s five forces of competitive position model and diagrams
Porter’s five forces
Page 1
RESEARCH PAPER
ATHENA MIKLOS, PROFESSOR
Business decision-taking is guided by national and global economic conditions, political and
social events and resolutions, and the global competitive environment. Firms charge employees with
the responsibility of examining this competitive environment to help them make important strategic
decisions. The impact of these decisions is undeniable. Therefore, it is critical that business students
become aware of news and world events that create changes in a firm’s competitive environment and
affect its future. This knowledge allows you to take control of your future, careers, and better prepares
you for management roles in a global economy.
In pursuit of this goal, you are required to research then submit a term paper during the 13th
week of classes (see course schedule for firm due dates.) This paper is based on the global competitive
environment that impacts businesses within a specified industry. A list of approved industries can be
found at http://www.businesswithoutborders.com/. Keep in mind that each industry identified at this
site contains subsets. You will submit a topic statement for the paper which includes a brief description
of your selected industry, and your expected outcomes during the 4th week of classes (see course
schedule for firm due dates.) A list of at least 10 references must be submitted during the 7th week of
classes and an outline during the 9th week of classes (see course schedule for firm due dates.) For each
assignment not submitted 10 points will be subtracted from the final term paper before it is graded.
Therefore, it is possible for you to lose up to 30 points from the term paper before it is submitted.
You may watch any news on T.V. except local network news for ideas concerning major
industries. Acceptable news programs include, but are not limited to, comprehensive reports on CNN,
Fox News, The News Hour, the Nightly Business Report, or BBC World News. The last three programs
are aired on public television five days each week. You may also watch other news programs found on
public television. Public television is an excellent source when trying to identify relevant issues. You
may want to keep a journal of these programs highlighting the major events of the day. This may help
you when writing the research paper. The nightly Business Report is an excellent source.
You will submit a typewritten term paper that discusses the global competitive environment of
an industry and its potential affect on firms within that industry. You must keep a personal copy of the
term paper. Therefore, make sure you can access two copies, one for me and one for you. The term
paper must consist of no more than 15 typewritten pages and must include a cover page, a running
head, a summary, and a list of at least 10 references. Make sure that your internet references are valid
and viable.
Use the format presented in the Publication Manual of the American Psychological Association
(APA). Copies of this are available in the library. I will post instructions for accessing NoodleTools to
help you with developing the proper format for your reference page. It is not necessary to purchase a
copy. You must, however, examine the manual for specifics. FOLLOW THE FORMAT VERY CAREFULLY.
A TOTAL OF TEN (10) POINTS MAY BE SUBTRACTED FOR NOT USING THE APA FORMAT. The specific
due date appears on the Tentative Schedule of Assignments attached to this syllabus.
The final typewritten paper should include a running head, headers, and headings as indicated
in the posted outline. See the APA manual for information regarding running heads, headers, and
headings.
You must reference approved magazines and newspapers. The Wall Street Journal, the
Economist the New York Post, the Washington Times, the Washington Post, and the New York Times are
recommended references as well as http://www.businesswithoutborders.com/. Make sure that your
references are diverse. If you use one of the Posts, you must use one of the Times. This will keep you
from a skewed perspective of what is happening.
http://www.businesswithoutborders.com/
http://www.businesswithoutborders.com/
Oliver, Krystie
List of at least 10 References
REFERENCES
CBS/AP. (2012, March 8). New Starbucks product threatens competition. Retrieved October 2012, from CBSNews.com:
http://www.cbsnews.com/8301-505143_162-57393839/new-starbucks-product-threatens-competition/
Hsu, R. (2012, March 18). Starbucks Set Up to Roast the Competition. Retrieved October 2012, from Investorplace.com:
Kiesling, L. (2012, August 2012). Starbucks’ energy efficiency competition. Retrieved October 2012, from Knowledgeproblem.com:
Treleaven, S. (2012, July 9). Starbucks goes Global. Retrieved October 2012, from Businesswithoutborders.com:
http://www.businesswithoutborders.com/industries/retail/starbucks-goes-glocal/
Unknown. (2012, May 21). Fortune 500 Starbucks. Retrieved October 2012, from money.cnn.com: http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/10567.html
Unknown. (2012, October 6). Starbucks Assets: Retrieved January 2013 Retrieved from Starbucks.com:
http://assets.starbucks.com/assets/e56b2a6b08244aaab0632dc6ac25ad0d
Unknown. (2012, October 9). SBUX Competitors. Retrieved January 2013 from Finance.Yahoo.com:
http://finance.yahoo.com/q/co?s=SBUX+Competitors
Unknown. (2012, October). Starbucks Company Information. Retrieved January 2013, from Forbes.com:
http://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=SBUX
King, Michelle (2013, February) Brand Keys Ranks Dunkin’ Donuts Number One In Coffee Customer Loyalty and Packaged Coffee Customer Loyalty, Retrieved February 2013, from:
http://finance.yahoo.com/news/brand-keys-ranks-dunkin-donuts-150000446.html
Glover, Katherine (2008, December) McDonald’s ‘McCafe’ Picks up Steam, Challenging Starbucks. Retrieved February 2013, from:
http://www.cbsnews.com/8301-505123_162-33140320/mcdonalds-mccafe-picks-up-steam-challenging-starbucks/
Unknown (Unknown) Caribou Coffee Company Information. Retrieved February 2013, from:
http://www.cariboucoffee.com/page/1/company-info.jsp
