Starbucks Case Study

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This case looks at the all-encompassing approach that Starbucks takes in ensuring the health and well-being of their employees. Despite the size and ubiquitous nature of Starbucks coffee stores, the company—led by CEO Howard Schultz—endeavors to ensure the emotional and physical wellness of their baristas. From implementing ergonomically designed coffee makers and processes to providing unparalleled benefits that take into account the overarching needs of employees, Starbucks demonstrates the benefits of caring for their employees above and beyond pay alone. These efforts are rewarded with superior financial performance and employees who are committed to the company and love the people, product, and culture of Starbucks.

  1. Starbucks’ core agenda is to provide an excellent work environment and for employees to treat each other with respect and dignity. How were they able to make this happen?
  2. Describe the “Latte Method.” How did it help grow Starbucks?
  3. Employees say that they love Starbucks’ company culture, and Starbucks regularly tops Fortune’s “100 Best Companies to Work For.” How does Starbucks promote organizational commitment and job satisfaction?

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