Sir Richard Branson, Chairman, Virgin Group, Ltd

Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11.

   

Write a six to eight (6-8) page paper in which you:

   

1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.

   

2. Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader.

   

3. Determine how Branson would develop and lead a global team working on a major project (e.g., space tourism).

   

4. Discuss how you can incorporate some of Branson’s leadership qualities into you role at work or school.