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multiple choice
A service process design flowchart is referred to as a service blueprint to emphasize what?
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The importance of system engineering
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The impact of customer service
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The importance of process design
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The impact of blueprints
Which of the following is a good example of a continuous process layout?
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An automobile manufacturing plant
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A home construction site
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A gas refinery
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A sit-down restaurant
Some may argue that the production-line approach may not treat the process as a service process, but as what type of process?
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A quality approach
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A manufacturing approach
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An operational approach
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A marketing approach
Using a project layout for building an aircraft, why would you want to place rivets close to or even in the fuselage?
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Rivets are used one time only in the construction process
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Rivets are small and you don’t want to lose them
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Rivets are used consistently throughout the construction process
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Rivets should actually be placed farthest away from the fuselage.
What happens to production efficiency as the customer exerts more influence on the system?
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Production efficiency is increased
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There is no effect on production efficiency
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Production efficiency is decreased
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Production efficiency is eliminated
According to the Service-System Design Matrix, sales opportunity has what sort of relationship to production efficiency?
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Equal Relationship
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Inverse Relationship
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Direct Relationship
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No Relationship
Even though they use different models, both the Ritz-Carlton Hotel Group and Nordstrom Department Stores are known for what?
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Poor customer service
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A self-service approach to customer service
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Customer-facing employees who only talk to rich customers
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The personal attention they provide their customers
Why would a company want to supply a product to preferred customers during product ramp-up?
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Identify any remaining flaws
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Test the shipping process
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Get choice shelf positioning
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Help develop a marketing plan
