Rewrite-Easy

Website Copywriting Benefits

The #1 benefit of web copywriting is it will help sell more of your product or service.

Other Important Benefits

 Helps get your website ranked higher in the search engine results

Whether it’s a one-off or a regular commitment, website copywriting can help get your site ranked

higher in the search engines for words and phrases relevant to your business.

A skilled web copywriter knows how to combine SEO benefits with readable content to make your

website visitors want to buy or find out more information.

 Save your company time and money

Outsourcing your copywriting should be viewed as an investment rather than a cost.

For example, if you choose one of your in-house team to write the content for your website, what’s

their hourly rate? How long will it take them? Will the result be as effective as using a professional

website copywriter?

For example, a copywriter may charge £40 per hour and complete your project in 6 hours. A

member of your sales team could be worth £50 or more to your company and take 20 hours to finish

writing the text. The result is you’ll have paid over 4 times more for a poorer end result.

 Out-perform your competitors

Good web copywriting doesn’t have to cost the earth but it can make a world of difference.

Whether it’s by helping to get your website’s home page ranked higher than your direct

competition, or attracting orders and enquiries through regular and engaging blog posts, web

copywriting can pack a powerful punch.

 Enhance your website’s ROI

What do you want your new website to do? If you only want it to be seen and admired, you don’t

need a website copywriter.

However, if you’d like it to generate sales and enquiries for your business round-the-clock, a

copywriter will make sure the return on the cost of the design and development of your website is

positive.

Common Web Copywriting Objections

 We can write the copy ourselves

Yes, but do you know how to blend text that not only gets your website ranked higher in the search

engines but also encourages more sales/enquiries?

Would you send someone from your accounts department to try to sell to your most important

client?

 We don’t have the budget for web copywriting

Okay, who’s going to write it then; your sales manager on £50 upwards per hour? One of the firm’s

Directors?

There’s a cost to your business whoever does your copywriting. Savvy companies pay for a

professional copywriter to get it right first time.

 No one knows our business like we do

Of course, but who are you selling to? Your customers don’t know your business like you do, and nor

do they want to.

Potential clients want to know what’s in it for them – why should they choose your company/buy

your products?

A professional copywriter doesn’t try to sell your ethos, company history, or even features of what

you do – they will cut straight to the point and tell your target market what the benefits are.

 We don’t want to deal with yet another supplier

We understand that, but the relationship between you and the copywriter doesn’t have to exist. We

can deal with everything for you to make sure your finished website is complete and ready to drive

new business from the day it’s launched.

 What if we don’t like what’s been written?

Our copywriting quotes include two sets of revisions if necessary. We’ve never had a client ever

need more than two sets of changes to the text we’ve supplied.

 What if it holds up our web project?

Professional copywriters do their job day in day out. It will be quicker for us to liaise with someone

whose sole focus is on producing your content.

The alternative is having someone in-house having to juggle the content with their existing role, and

not having the expertise or confidence to produce quality content quickly.