Retail Enviroment homework

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RETAIL ENVIRONMENT – MRCH 1550

HOMEWORK # 5 – COMPETITIVE ANALYSIS

Assignment Heading must be in this format:

Channel Name:

Your Name:

Channel Location:

Class Day:

Date/ Day/Time visited:

Class Time:

Duration of visit:

Total # of visits for this project PTD:

BEST PRACTICES OF COMPETITORS

My channel is Champs Sports

Find information about five other channel follow question

1.
Compare and contrast five other channels (should include other kinds) to your
channel. Comment on the following areas for your channel as well as the five
other channels.

Nordstrom’s at Arcadia Mall (more focus on the part they sell like Champs Sports)

TARGET CUSTOMER:

CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

Sport Authority at Address

Sports Authority Cerritos

11900 South St

Cerritos, CA 90703

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

Kick-crew (online store)

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

The good will out at Germany (online store)

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

Jc Penny at Arcadia Mall (more focus on the part they sell like Champs Sports)

TARGET CUSTOMER:
CHANNEL DESIGN

VISUAL PRESENTATION

CUSTOMER SERVICE (IF APPROPRIATE)

MERCHANDISE MIX

UNIQUENESS OF PRODUCT OFFERING

PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)

ORGANIZATION OF MERCHANDISE

2.
What items appear to be selling well in each competitive channel?

Sports Authority, Nordstrom’s, The Good Will Out, Kick-crew, and JC Penney

You may either format it in paragraph form or chart form. This assignment should compare and contrast a competitor in terms of all elements described above.

Remember to cite any resources the information was retrieved from.

Revised 7/11/10