response to classmate 4

 
  

Create a one paragraph Reply to classmates, explaining why you agree or disagree, with their post.   one paragraph for each classmates.

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classmate posts attached, 

Classmate 1

Bradley Eby posted Feb 7, 2018 9:07 PM

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The idea that I would choose is launch the new product under Coke brand in addition to Coke (as they did later). The reason I would do this option is because, if the market is slowly declining on the original flavor of Coke, then formulating a new recipe that beats the flavor will be your best option. Because, if people are getting tired of the taste and switch to Pepsi for the flavor, then simply putting more money into advertising the declining product is not a smart decision. I think that it is smart to create a new flavor and keep the old flavor, to hit the new market that is looking for a different flavor, while keeping your current customers happy with the old flavor. 

The company can test the new product side by side of the old product, so it won’t lose its current position in the market place. Then if indeed the flavor is better the decline of the Coke Classic will be rapid and then can discontinue the classic flavor and move forward with the reformulated recipe.  This will cause less of a negative connotation toward the new flavor which will should boost the new flavor sales much quicker. 

Classmate #2

Coke – Tyler

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Tyler Dingess posted Feb 8, 2018 11:24 AM

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It seems like Coke had every indication that this new formula would be a huge success and because of that they rushed into releasing their product replacement. From the research, no one could have expected people would react so negatively to the change. Not only did it fail to bring back lost customers, but it was alienating the loyal consumers. In retrospect, I believe it could have been more successful if they had repositioned the Coke brand. As one of the speakers in the first video says, “Coke does well when the focus is on what Coke is in.” Coke’s ads focus on human connections and how it is universally loved . In general, this has been extremely successful. They want Coke to be seen as something personal. One example of this is when Coke decided to print names on their bottles in hopes that people would buy a bottle to share. Since people are still enjoying the same Coke formula today, taste obviously was not the issue.