response to classmate

 

• When finished, review the posts from other students. Select at least two posts and create a one paragraph Reply explaining why you agree or disagree.

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Classmate one

L1D – Strategic Plans

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Jaron Warmack posted Jan 19, 2018 2:57 PM

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Marketing is defined as “the activity, set of institutions, and processes, for creating, communicating, and delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Peter & Donnelly, 2015). That is a very wordy was of saying that marketing is about an exchange of services and how those services are communicated to a group of customers. People are exposed to marketing on a daily basis by advertisements, storefronts and most importantly word-of-mouth. The buying and selling of goods further increases a company’s marketing reach, as customers provide a different outlet for marketing products.

In looking at the most recent strategic plan for Ohio Dominican, I think that the majority of the points I agree with. I did my undergraduate at a state school, which had a high focus on technology so when I came to ODU for my graduate degree I was pleasantly surprised to see that my new private school had an all-online MBA program. I think that now that plan has reached finality, it will be interesting to see how technological advancements progress. I think that the focus on academic excellence is definitely the point that I agree with the most. As an institution of education, marking educational excellence should be the primary focus. 

Before I applied for graduate school, I looked at multiple programs, both online and in-class, before I made a decision on the school I selected. I heard from multiple people that how great ODUs program was. When you have a good academic program, alumni share their experience, which can lead to higher application rates, and therefore more tuition dollars that can go towards the further improvement of an educational institution. 

Classmate 2 post

The book defines marketing as “the activity, set of institutions, and processes, for creating, communicating, and delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Peter & Donnelly, 2015).  When I think of marketing the first thing that I think of is advertising.  Marketing is more than that though, it is about getting your name out there and getting people to use your products or services.  Traditional advertising can play a large role in getting that done, but word of mouth, user reviews and news about products and services can have major impacts as well.  Anything that portrays your companies products or services in a positive way is effective advertising.    

When I take a look at the last version of the strategic plan a few things catch my eye.  First is the goal of 58% six year graduation rate, which I know is on par with other higher educational institutions but still seems very low.  Next, are the items on the plan that I think drew me to ODU. Introducing new graduate programs,  website functionality, and strategic enhancement of technology.  I think over the past five years this was done well.  I was looking for an MBA with a concentration in Sports Management.  There are a ton of MBA programs out there and many Sports Management masters but very few that infuse the two.  Also,  I planned on doing this while working full time so the ability to participate in classes efficiently live on line is a real bonus for ODU as far as I am concerned.