Research Question

1. How has examining your beliefs, assumptions, and/or values related to your research question affected how you process information in your daily life? Consider advertisements that pop up in your social media feeds; claims made in magazine articles, news headlines, or tweets by celebrities; or information shared by family.
2. What changes, big or small, have occurred in how you apply the skills you developed in this class to other classes, your personal life, and/or your career?

Be sure to provide specific examples to support your points.

i have attach the research question

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Research Question, Advertisements
Based on my research question, “How does exposure to advertisements promoting gender
equality and empowerment impact individuals’ attitudes and beliefs about gender roles?” I
believe that such exposure can have a significant impact on individuals. Furthermore, social
science perspectives can provide valuable insights into how individuals process information and
interpret the messages conveyed in these advertisements. One advertisement that supports this
research question is Olay’s #MakeSpaceForWomen campaign. The advertisement features an
empowering message about breaking gender stereotypes and making room for women in various
professional fields (SNHU A11y 0:30). It highlights successful women who have challenged
societal norms and encourages viewers to support gender equality. By showcasing diverse female
role models, this advertisement promotes the idea that women are capable of achieving greatness
and should be given equal opportunities.
Moreover, Social science perspectives can help analyze the impact of this advertisement
on individuals’ attitudes and beliefs. The cultivation theory suggests that prolonged exposure to
media messages can shape individuals’ perceptions of reality. In the case of the Olay
advertisement, individuals who are repeatedly exposed to the message of gender equality and
empowerment may develop more egalitarian attitudes toward gender roles. Social identity theory
can also be applied to examine how individuals identify with the empowered women portrayed
in the advertisement and how it influences their own self-concept and beliefs.
It is undeniable that the norm of traditional gender roles and stereotypes can be
challenged to a great extent through gender equality and empowerment advertisements. This is
because such adverts can create a more inclusive and equitable society through the influence of
individuals’ beliefs and attitudes toward gender roles. In addition, in an equitable and justifiable
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community, people are able to support women in various fields irrespective of the existing norms
and socially dictated gender roles. Furthermore, these people can support initiatives and policies
that promote gender equality. This, in turn, can lead to positive changes in workplaces,
education, and social interactions, fostering an environment where everyone has equal
opportunities and rights, regardless of their gender.
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Reference
SNHU A11y Remediated Videos. (2021, November 29). SCS-100 #Makespaceforwomen
(CC) [Video]. YouTube. https://youtu.be/mAy5d9Tp00M