research paper

Research paper

MGT 101 – Business Organization and Management

MKT 101 – Introduction to Marketing

Apple Incorporated

“My passion has been to build an enduring company where people were motivated to

make great products. Everything else was secondary. Sure, it was great to make a profit,

because that is what allowed you to make great products. But the products, not the profits

were the motivation.

Some people say, ‘Give the customers what they want.’ But that’s not my approach.

Our job is to figure out what they’re going to want before they do. I think Henry Ford once

said, ‘If I asked customers what they wanted, they would have told me, ‘A faster horse!’

People don’t know what they want until you show it to them. That’s why I never rely on

market research. Our task is to read the things that are not yet on the page.”

Steve Jobs, Apple Founder and CEO, Biography by Walter Isaacson, p. 567

“Exxon Surpasses Apple as World’s Most Valuable Company”, 1/25/13

Apple Stock Price 9/19/12 $702.10

1/25/13 $439.88

What is happening?

Your assignment is to find 5 current news articles (20 points) to discuss each of the following:

1. The change in leadership at Apple (20 points)

2. Apple’s products (20 points)

3. Apple’s competitors (20 points)

4. MGT 101 – Tim Cook’s vision for Apple (20 points)

5. MKT 101 – How to fix the iProducts (20 points)

Your paper should be 7 – 10 pages in length, double spaced with correct citations and a

bibliography. Your paper will also include a copy of each of the news articles you have used.

Each news source that you use should between 3-5 pages, anything shorter than this will not

receive credit.

Acceptable sources are credible business news publications like The Wall Street Journal, The

New York Times, Forbes, Fortune, CNN, CNBC, Bloomberg, Time Magazine, Reuters, Crains

in general any primary sources.

Do not use Wikipedia, Reddit, Blogs, Personal Web Sites, Wikis.