Research

• What is business research? Why should there be any question about the definition of research?

• What is the difference between applied research and basic or pure research?

  Use a decision about how a salesperson is to be paid, by commission or salary and describe the

  question that would guide applied research versus the question that would guide pure research?

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• Sales force manager should be informative enough to decide which one is better generating own

  custom motivational program or purchasing from a consulting firm? What are the dilemmas the manger faces in selecting either of these alternatives?

• Propose the concepts and constructs that you might use to study this phenomenon

Title:

BUS642 / BUS 642 / Week 1 Exercises

Description:

Week One Exercises

Complete the following exercises:

Complete Discussion Questions 1, 2, and 5 on page 22.

Making Research Decisions Question 6, page 76.

What is business research? Why should there be any question about the definition of research?What is the difference between applied research and basic or pure research?Use a decision about how a salesperson is to be paid, by commission or salary and describe thequestion that would guide applied research versus the question that would guide pure research?Sales force manager should be informative enough to decide which one is better generating own

custom motivational program or purchasing from a consulting firm?Page 76 problem 6