Reply to last week discussion

1. If I were to develop a business it would be a 3rd party property management company in the state of New Mexico that primarily focused on affordable housing multi-family units. The objective would to be able to provide not only management to the site but the state compliance reporting aspect, fair housing requirements, and financial oversight of a company’s asset. Knowing that in New Mexico the affordable housing 3rd party management agencies are very slim I know this would be a competitive market and having over 20 years experience in not only the affordable multi-family industry, but development, ownership, and financial aspect of the business I feel I could bring competition to the industry. My strategy would be focused on entering my business in geographical markets that do not currently have, or have little competition by utilizing my reputation and skillset in the market (Thompson A. A, 2024, p. 5)

2. Strategic Vision

The mission of Blue Horizon Travel Agency is to be the top choice for unique and memorable travel experiences. The company will put a lot of effort into designing unique vacation packages that satisfy the requirements and tastes of each client. Our aim is to turn every journey into an amazing experience and every location become a treasured memory (Blue Horizons Travel, 2024).

Strategic Objectives

The strategic objectives of Blue Horizon can be discussed with the help of the given points:

Customer-Centric Packages: The Company needs to create 15 new, individually designed trip packages per year (Blue Horizons Travel, 2024). Clients will have many alternatives thanks to these packages, which will accommodate a variety of interests and price points.

Market Expansion: The Company’s goal is to add 25% more customers to their base in the following two years (Blue Horizons Travel, 2024). They can use targeted marketing initiatives in conjunction with nearby companies to achieve this.

Customer Satisfaction: The Company will try to provide outstanding service and quickly resolve customer comments. Achieving a 90% or above customer satisfaction rating will benefit from it (Blue Horizons Travel, 2024).

Sustainable Travel: The Company needs to aim to use sustainable practices in at least 50% of packages during the next three years. The company will also try to promote eco-friendly travel alternatives.

Employee Training: Train staff members on the newest travel trends and customer service methods on a quarterly basis to improve their abilities.

Communication with Customers: It is evident from vision and goals that company is committed to providing distinctive and unforgettable travel experiences. The company is dedicated to learning about customer’s problems and will offer personalized solutions. The goal of the company is to establish long-lasting connections with clients (Blue Horizons Travel, 2024). The company will do this by concentrating on customized vacation packages and top-notch customer service.

Uniqueness and Specificity: What distinguishes them from rivals is their emphasis on customized trip packages. Their top priorities are learning about our clients’ preferences and creating custom experiences (Thompson et al., 2023). The company is dedicated to environmentally friendly travel also demonstrates duty to the environment and draws in eco-aware tourists.

Measurable and Quantifiable Objectives: The Company has precise goals that can be measured. The company will keep tabs on how many brand-new trip packages are created annually. They will track the expansion of our clientele and keep a close eye on customer satisfaction ratings (Blue Horizons Travel, 2024). They will also evaluate how often staff training sessions are held and whether or not our trip packages include sustainable methods. Blue Horizon Travel Agency can monitor progress and make sure to follow all the required measures.