Project 2: Strategy Analysis and Selection

Hi, this paper has no limit and it kinda reflect on the 1st POWERPPOINT that has already been done, I sending the power so you can see.  My email address is joannjn14@gmail.com

BMGT 495

 Project 2: Strategy Analysis and SelectionInstructions

Assignment 2: 

Internal Environmental Analysis

/Strategy Analysis and Strategy Selection (Week 6)

Purpose:  This assignment is the second of three assignments.  Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. 

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization.  Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses.  Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue. 

Instructions:

In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Assignment 1, answer the required elements below in narrative form following the steps.

The companies used in Assignment 1 are below.  Students will use the same company to complete this assignment as they did in Assignment 1.  Students who fail to use the companies on the list or an unapproved company will receive a zero for the assignment.

• Team, Inc. (NASDAQ:  TISI)
• HealthStream (NASDAQ:  HSTM)
• United Rentals (NYSE:  URI)
• Hawkins (NASDAQ:  HWKN)

NOTE:  All submitted work is to be your original work (and only yours). You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). 

Students may use subheadings.

Step 1: Preparation for the Assignment

Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. 

•  Read the grading rubric for the assignment.  Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.

In writing this assignment, you will read and following these tasks:

• Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
• Contractions are not used in business writing, so you are NOT to use contraction in writing this assignment. 
• You are expected to paraphrase and are NOT to use direct quotes.  You are expected to paraphrase, which can be learned by reviewing this link:   https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
• You are responsible for APA only for in-text citations and a reference list.  Cite the page or paragraph number. 
• In writing the analysis, writing in the third person.  What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
• In writing this assignment, students are asked to support the reasoning using in-text citations with page or paragraph number and a reference list.  If information is taken from a source document, it has to be cited and referenced with a page or paragraph number.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.
• In completing this assignment, you are required to support reasoning or conclusions using in-text citations. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
• When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number.   
• No books other than course eBook.  
• In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company.  Learn to paraphrase by reviewing this link:  https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
• Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive internal environmental analysis, strategy analysis and selection.
• Jot down key facts about the company.  Consider making an outline to capture key points in the paper. 

Step 2:  How to Set Up the Plan

• Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document.  The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page.  Those items identified in the technical analysis should appear under the appropriate heading in the paper.  Do no use an Appendix.
• Review assignment grading rubric and periodically throughout completing the report, review.
•  Follow the following format using these topics as headings:
• Title page with title, your name, the course, the instructor’s name;
• Company Background/Information

Internal Environmental Analysis

• Strategic Analysis & Strategy Selection
• Reference page

     Under the appropriate heading, include the following:

• Background analysis including vision and mission statements and objectives

Internal Environmental Analysis

• Corporate Level Strategy
• Business Unit Level Strategy
• Functional Level Strategy

  Explain how these strategies align with the company’s vision and mission statements;
  Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.

• Financial analysis for the last reported fiscal year:

  Use the company’s income statement and balance sheet to calculate key, but no less than 10 key financial ratios to the business.  There must be a mix of the different ratios so that the ratios do not all come  from the same category.  Show the calculations. 
  Using Excel or a Word table, record key financial ratios in the first column;
  Research the industry average financial ratios for the same ratios above and record in a second column.  If you cannot find an industry average, then select another ratio; [Ratios presented should not all come from the same category]
  In the third column, indicate whether the financial ratio is a strength, a weakness or a neutral factor.
  Explain the results and compare and contrast the company financials to the industry. 

• Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM.  The expectation is not to copy from the Internet but to develop one’s own.  The various tools are to appear in the appropriate area of the paper and not in one section of the paper.
• Strategy Analysis:

Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry?  Discuss what strategies would allow the company to capitalize on its major strengths.  Discuss strategies that would allow the company to improve upon its major weaknesses

• Generate a minimum of three possible alternative strategies for the company;

  Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;

• Prioritize and explain the selection of alternative strategies
• Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best; 

Step 3:  Create an introductory paragraph.  The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph:  

http://www.writing.ucsb.edu/faculty/donelan/intro.html

Step 4:  Write a summary paragraph.  A summary paragraph restates the main idea(s) of the essay.  Make sure to leave a reader with a sense that the essay is complete.  The summary paragraph is the last paragraph of a paper. 

Step 5:  Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.

Step 6: Proofread the paper for spelling and grammatical issues, and third person writing. 

• Use the spell and grammar check in Word as a first measure;
• Have someone who has excellent English skills to proof the paper;
• Consider submitting the paper to the Effective Writing Center (EWC).  The EWC will provide 4-6 areas that may need improvement.

United Rentals Company

Industry Analysis

January 28, 2018

POWERPOINT

The United Rentals Company
1

The Industry Analysis
When it comes to the external analysis, The United Rental Company will be used.
United Rental is the leading equipment company in the world and the competitive power is high.
The revenue of this firm remains high as a product of the improved response of its products. The high quality is high demand for this product (Capps C. J. & Cassidy, C M. 2015).
POWERPOINT

The United Rental Company deals with heavy equipment and operates in the United States and Canada.
2

Competitive Analysis
The United Rental Company is high demand with quality of goods and services.
On the other hand, their prices are affordable thus increasing the inflow rate of customers.
This Rental company is the best in North America and share a market of 9.7% (Tippie, H. B., 2018).
POWERPOINT

Being high demand with a company that’s the best in the United States and Canada has great services and the best quality.
3

Techniques Analysis
PESTEL Analysis I
Liability for undesirable outcomes while machines are being serviced.
When companies has high quality and goods, customer & clients are attracted to the service (MindTools (2018a).
Government policies has an impact on good performance.
Also, result of Government policies can open doors for support and interference.

POWERPOINT

PESTEL Analysis create useful opportunities for the company. Opportunities can result of advancement in technology which helps investors reaches new clients, and new financing that can improve products from favorable policies of the government.
4

Porter Five Forces Analysis
Strategic management is a tool to understand the success of a business.
United Rental can recognize factors and the company gets larger.
Economic growth leads to an increment in the competitive power of a company.
Based on the article of Porter, there are five forces affecting productivity of businesses, they are, the threat posed by new foes, bargaining power of both suppliers and buyers, and the current competition (Ang, Haq, & Zhang, 2015).

POWERPOINT

Porter Five Forces Analysis is a very important tool that is used in analyzing the routine of companies and accepting the forces behind its accomplishment. These forces can be good customer relations, quality services offered by the company, and affordable prices.
5

Porter Five Forces Analysis Cont.
Also, for other companies, there are Herc Holding Company and Sunbelt Rentals Company.
In the United States and Canada, United Rental, is the top company for construction equipment.
However, Sunbelt will be second and Here Holding comes last.
United Rentals has more equipment than Sunbelt and Herc Holding Company and Sunbelt has more equipment than Herc Holding (Tippie, H. B., 2018).

POWERPOINT

The Porter Five Forces Analysis is a tool for planned management that evaluates businesses and helps to recognize a fundamental profitability.
6

SWOT Analysis
SWOT (Strengths, Weaknesses, Opportunities & Threats) is a very major method in strategic planning.
It analyzes the business’s SWOT there current environment of operation (Strategic Management. (2014).
For example, United Rentals company is having cooperative development issues with low prices which are lowering its productivity.
However, they enjoy privileges of the growth with their company (MindTools. (2018b).
POWERPOINT

SWOT analysis is used by directors, managers and other officials of the United Rentals Inc. to conduct a situational analysis of the firm. It is the best method for analyzing not only the strengths but also the weaknesses of the company, the strengths of United Rental Company include the ability to outdo its competitors due to its affordable prices and high-quality goods and services.
7

SWOT Analysis Cont.
SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis are extremely cooperative process that involves active organization among division.
SWOT has marketing, management, planning systems and contain operations within.
SWOT also, maintains its situation within the market by carefully observing and learning the analysis of SWOT (MindTools. 2018b).
POWERPOINT

SWOT Analysis is the framework that helps organize the internal strategic factor in a company with strengths and weaknesses.
8

External Factor Evaluation
Majorly, this tool is used for evaluation and investigation of the external environment.
The companies such as government and cultural factors.
Also, it recognizes the threats and opportunities for the company.
The threats could be another company being number 1 in the next 5 years.
The opportunities include market gaps and change of customers’ trust.
POWERPOINT

External Factor Evaluation is a method which is used in evaluating and investigating the external atmospheres of organizations such as social, political, cultural, and economic factors. The tool also helps in strength of mind of existing opportunities and challenges. For example, companies can regulate the goods which are absent, or which are extremely required by clients. However, companies can control when there’s a problem with competition from remaining and new rivals.
9

External Factor Evaluation Cont.
Strengths Internal
Build and keep improving
Weaknesses
Resolve issues quick
Reduce mistakes daily
Opportunities External
Achievement, develop, and be positive
Threat
Avoid long term payouts for mistakes
POWERPOINT

Enables the manager of the United Rental to develop better strategies.
10

Critical Path Method
The Critical Path Method for United Rentals can calculate a critical for the company.
Being determine to complete the task.
Maximize your chances for completing your project on time
Shorten the project
POWERPOINT

The Critical Path Method use steps and join with the network and their activities.
11

Emerging Trends
There are two emerging trends in the industry of equipment renting which affect the companies both positively and negatively.
United Rental can gain better rates of their company by having a great performance.
Customers prefer high quality and low prices.
The competition from United Rental has grown, such as Sunbelt Rentals and Herc Holding Inc. (Tippie 2018).
POWERPOINT

Nowadays, the industry is not only facing extreme competition from their rivals but do have hope from customers. United Rental has high customer value, that’s results of their loyalty and trust. There have strong quality of the company’s products and services.
12

Conclusion
The performance of companies is highly affected by the environment in which it operates and therefore the management should ensure that the environment is favorable.
The government should also support the operations of the companies because their success will not only benefit the company but the country as well.
POWERPOINT

In conclusion, this firm surroundings has both internal and external, the impact, performance and trust of a company. Companies should always continue with alerts, have operations encounter and shocking waning in their routine.
13

References
Ang, N., Haq, R., & Zhang, A. (2015). BANKRUPTCY & REORGANIZATION PAPER.
Bertozzi, F., Ali, C. M., & Gul, F. A. (2016). Resource Based View of an Organization and PESTEL Analytical Tool; An Analysis of Hotel
Capps C. J. & Cassidy, C. M. (2015). Difference Mapping an Internal-External (I-E) Matrix using. Traditional and Extended Concepts. Business Studies Journal,
PESTEL Analytical Tool; An Analysis of Hotel Corallo, Rimini. EPH-International Journal of Science and Engineering (ISSN: 2454-2016), 2(11), 57-71.

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Reference Cont.
MindTools. (2018a).PEST Analysis, Identifying “Big Picture” Opportunities and Threats
MindTools. (2018b).SWOT Analysis, Discover New Opportunities, Manage and Eliminate Threats
Strategic Management. (2014). SWOT Analysis from a resource-based View.Washington, D.C.:The Saylor Foundation       
Tippie, H. B., the Henry Fund. School of Management United Rental, Inc. (URI). 

https://www.biz.uiowa.edu/henry/download/research/URI_s17
 
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