Products and Services Paper

With instructor approval, pick a company with which you are familiar that provides a product and a service. Examples include retail, insurance, banking, auto repair, auto dealerships, construction, higher education, and telecommunications.

Review case studies I-6–I-8 in Strategic Management of Technology and Innovation.

Prepare a 3- to 4-page case study in which you outline the history of technological innovations that have influenced the company. Consider the following questions:

• What technologies have affected the company?
• How has technology changed the company’s product line?
• From the end user’s perspective, how has service been changed by technology?
• Does the company lead the industry or follow industry trends?
• What emerging technologies is the company currently looking at implementing?