Principle of Marketing Homework

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.

Click

here

for the research requirements and guide for this assignment.

W3 Research.  

• An overview of distribution channels:Channel Levels: Direct versus Indirect Distribution

  Channel Organization

  s: Conventional, Vertical, Horizontal and Multichannel Marketing Systems

• Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.  

• Determine which channel members you will use and explain why

  (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)

• Discuss how many channel members you will use and explain why

  (intensive distribution, exclusive distribution or selective distribution)

• Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) 

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. 

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length. 

Please submit your assignment as a Word document in APA format using the attached

Template

.

 

15

20

Determine which channel members you will use and explain why20Discuss how many channel members you will use and explain why15Channel Organization15

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Grading Criteria

Overview of distribution channels

Analyze target market’s needs in distribution channels

Grade for Unit 3 Individual Project

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

My product for this assignment is chocolate. In addition, I need my hw to be plagarize free.