Prepare Case Study

Assignment for International strategic management(1500 words)

 

 – Prepare a Case Study(1500 words )

 

This assignment will investigate the strategy of Billabong (surf clothing company).

 

Analyze the strategy of Billabong using the strategy tools we have discussed (Porter 5 Forces SWOT, Life Cycle, Ansoff Matrix  and more).

 

Discuss what is good and bad about this strategy.

 

Next propose a focused strategy for the next 12 months for Billabong.

 

Your report should cover:

 

Definition of the boundaries of the industry.

 

What is happening in the industry in which this organisation is located (5 forces, life cycle) – identify issues in the industry and explain how they are relevant to the formulation of strategy for this organisation

 

What is happening in Billabong (SWOT, life cycle) – identify issues relevant to the formulation of strategy for Billabong.  Discuss the SWOT and try to connect strength with an opportunity.

Discuss the issues identified above, what is important and what are the opportunities.

Recommend a new strategy for Billabong and explain why this strategy should be adopted