PR Communication COM530 The company with which (answer attached)

The company with which you are currently employed is   experiencing a financial crisis. The chief financial officer (CFO) has   suddenly resigned and no one is discussing the reasons. The U.S. Securities   and Exchange Commission (SEC) is investigating your company’s accounting   practices and, from the documents they have requested, the issue seems to   concern revenue recognition. Rumors are beginning to circulate that suggest   inappropriate behavior on the part of your company. The organization is a   publicly traded company and, as such, the company is required to issue a   public notice concerning the sudden vacancy of the CFO. As a certified public   accountant on the team drafting the notice, you are involved in communicating   the current situation to the general public.

 

Write   a press release.   You may research to find examples of public notices. Use the examples to   determine how you will format your press release. 

Write an accompanying   internal memo of no more than 2 pages in length to your manager. Complete the   following in your memo:

•   Outline   what your company is legally required to do.
•   Explain   the value of the public communication in this situation.
•   Examine   the balance between calming external stakeholders and the ethical considerations of providing all the  information that is required by the SEC.
• Explain how the perception of he press release will affect public opinion