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                                                                 Discussion Post

Identify one strength and one weakness for the same company you are researching (not for the parent company, just for the subdivision or brand that is the focus of your analysis). These are internal, or “inside” factors controlled by the company. Include explanations and details.

Think back to Business in the Entertainment and Media Industries and how companies are organized. What internal departments do you think are responsible for your company’s strength? Weakness? Why?

Identify one opportunity and one threat for the company. These are external, or “outside” factors not controlled by the company. Again, include explanations and details.

Think back on your business lessons so far, and on trends that shape the industries. What external trends do you think had an impact on your company’s opportunity? Threat? Why?

                                                                REFERENCES

At least two outside references are required. When used, please include basic source information (link for website; author, title, date for non-website). 

STEEPLE and SWOT: Things to Look For

STEEPLE Analysis

1. Social

Consider: Demographics, age and structure of
populations, patterns of work, gender roles,
public opinion, life expectancies, religions, diet
and nutrition, fads, entertainment, etc. Are the
company’s target markets growing or shrinking?
Are the company’s products trendsetting, or
cultural touch points? What social mores have an
influence on your company or product?

2. Technological

Consider: Information and communications,
scale and rate of change, Internet downloads,
streaming, etc. What capabilities does the
company have now? What innovations is it
pursuing? What other innovations in the
marketplace now can the company adopt now or
in the future? What technologies that it uses are
in the mature or declining part of their cycle?

3. Economic

Consider: Rate of economic growth, interest
rates, inflation, disposable income, etc. Are the
company’s markets experiencing growth or
recession? Look at employment figures and
trends. Examine domestic and international.
What’s happened with the parent company’s
stock price in the most recent years? Is it in step
with market indicators?

SWOT Analysis

1. Strengths

Consider: What are the strengths the company has both internally
and in the current marketplace? How are its finances? What are its
strongest brands or product lines? What reputation does it have with
its customers? How good is customer service? How do its revenues,
sales, viewership or users reflect success, in comparison to its
competitors? Be specific; cite facts/figures.

2. Weaknesses

Consider: What weaknesses could the company have in its internal
operations and in its standing in the marketplace? Does it have any
weak brands or product lines? What could it do better? Consider
employees, prices, strategies, etc. Are its revenues, sales, viewership
or users less than its competitors? Back up statements with facts/
figures and their sources.

3. Opportunities

Consider: What opportunities exist in the market place? What ‘unmet’
potential customer needs present themselves for this company, with
the type of products it provides. How could it modify its product line
to meet those needs? Do its competitors have any weaknesses and
how can the company take advantage of them? Does it have a
potential or existing technology advantage? Back up statements.

4. Threats

Consider: What threats to the company’s potential success are there
in the current economic environment? From competitors? From
changing technology or from other forces such as political or
ecological? Look at the environment of that industry as a whole. Is
the industry or segment itself growing or shrinking? How could this
affect the company in the future? Back up statements with facts/
figures and their sources.

STEEPLE Analysis

4. Ecological

Consider: Energy issues, cost of fuel, greening of the
planet, pressure groups, disasters, etc. How does your
company use natural resources? Does it have any
“green” initiatives? How does your company handle
pollution and waste? Resource conservation? Resource
preservation?

5. Political

Consider: Public services, taxes, unions, commissions,
government stability, etc. What is happening in the
company’s local community? What groundswells or
demonstrations have taken place? Also, are there any
people relationships inside the company that are
affecting business?

6. Legal

Consider: Advertising regulations, product safety,
legislation, trade regulation, intellectual property
protection/theft, etc. What’s happening with domestic
laws (state or federal legislatures)? What’s happening
with foreign laws in any overseas markets? Do
consumers have any complaints or grievances? Are
there any pending lawsuits or class actions?

7. Ethical

Consider: Integrity, trust, diversity, compliance,
decision-making, etc. Describe your company’s
corporate social responsibility statement. In what ways
do they engage with the larger community? In what
ways do they empower and engage their employees?
Do they have a Code of Ethics or a Code of Conduct?
What parts of the Code stand out?