PLEASE I NEED THIS TODAY AT 8PM THANK YOU

    Please I need this today at 8pm  no later if you are unable please to not accept.

            Please read instructions carefully thanks again I need this “TODAY”

  

                                               The company I chose was “ESPN”

Think about your customers’ needs and emotions as the drivers for their purchasing behavior. Use that to create their personal stories. Now imagine which one of your company’s products they would be drawn to the most.

– See attached Buyer Persona examples and Buyer Persona Template. 

– Use the Template to create a detailed Buyer Persona for a specific product your company offers.  For example, “The 2017 Milwaukee Summerfest by Milwaukee World Festival, Inc.” is specific enough, but “music festival” isn’t.

– Keep it to one page. Don’t forget to include a picture of your persona !!

Buyer Persona Template

By Doug Ladd: “Customer Segmentation” on Lynda.com

Customer Persona for: (specific name of your company and product here)

Customer Name:

I am a…

Picture

Roles:

Goals:

1.

2.

3.

Challenges:

1.
2.
3.

Demographics:

· Age:

· Income:

· Education:

· Usage Rates:

· Location (hometown):

Story:

Reference(s):

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r t h e H a r r y P o t t e r s e r i e s b y A r t h u r A . L e v i n e b o o k s

Name: Ashley Walters

I am a… 16-year-old high school sophomore who has dyslexia.

Role: Student with three siblings who are all older. Lives with both parents.

Goals:
Wants to overcome dyslexia.
Wants to be in the honor roll.
Wants to go to Harvard and get a degree in Literature.

Challenges: Is Dyslexic. Wants to be treated like a grown up but she is the baby in the family
and also has had more trouble in school than her siblings. Was frustrated with her situation.

Demographics:

Age: 16 years old
Income: None (Parents’ income $85,000)
Education: Current 10th Grader
Usage Rates: 7x a week
Location (hometown): Westport, Connecticut

Story:
Despite Ashley’s good family life, she suffers from dyslexia, a common learning disorder
that impairs her ability to distinguish different letters and words. Ashley wants to overcome
her dyslexia because she wants to be on the honor roll and study at an Ivy League school.
She wants to obtain a B.A. in Literature.
One of Ashley’s teachers recommended that she start reading the Harry Potter book
series as a way to both entertain herself and to overcome dyslexia. At first reading Harry
Potter was a challenge to Ashley. However, the more she got into the story, the more she
started to challenge herself to read more to know what happens next.
The Harry Potter book series has taught Ashley that in order to overcome something she
has to work hard, both in how Harry Potter overcame his challenges and how she overcame
her dyslexia reading Harry Potter. Ashley is now earning A’s in almost all of her classes and
is volunteering to help others struggling with dyslexia.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r G o o g l e ’ s Y o u T u b e R e d

Name: Justin Price

I am a… 17 year old, single young adult who is a full time high school junior in Utah.

Role: One of three kids to a middle-class parent. Older brother. Student.

Goals: To go to college to become a filmmaker

To overcome some of his shyness
To connect with other kids his age

Challenges: Lack of engagement when studying for classes in school. Finding an easy way to
connect with others on social media. Fighting back social anxiety around large crowds.

Demographics:
Age: 17 years old
Income: No income (middle class family)
Education: High School Student (Graduating in 2017)
Usage Rates: Twice a day on YouTube
Location (hometown): Salt Lake City, Utah

Story:

As someone who suffers from social anxiety in crowded places such as high school hallways,
he goes through times where he wants to have a connection with kids his age but stumbles
every time when trying to speak. He loves the Internet because it is an easier way to connect
with people without physically having the discussion.

He is very creative and loves films. Since he is starting college soon, he frets that the
filmmaking career he so desperately wants to pursue will be disadvantaged with his social
anxiety.

YouTube RED is an easy way to understand YouTubers who talk about their issues everyday.
Justin can connect with them even more through the original content they’ve posted on their
own YouTube channels.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r C h r i s B r o w n o f R C A R e c o r d s

Name: Patrice Jackson

I am a… 25-year-old woman and owner of West Orange Hair Salon

Role: Married With 2 children

Goals: To open up second shop in a different city

To continue to take care of family and have the children on honor roll
To take care of her sick mother

Challenges:

Trying to balance the salon and her home
Trying to take care of all bills necessary while also trying to save up for a vacation
Trying to find balance with her husband because he works full time, too
Making sure that her mother is getting the proper heath care
Keeping the children on track with everything

Demographics:
Age: 25
Income: $30,000 take-home pay
Education: State Licensed Cosmetology program
Usage Rates: 5x week
Location (hometown) Albany, NY

Story:

Patrice Jackson is a young and successful business owner. She has a lot of positive things
going for her. While trying to open up a second shop and take care of her children and Mom,
she also is trying to find balance in her marriage. Patrice is enjoying life even though she has
a lot going on.

She’s always listening to music, whether she’s on the go or while she’s in the hair salon. She
says it energizes her, puts her in a good mood and helps her make plans and dream about the
future. Her clients and her family know that she is a Chris Brown fan because he’s always her
go-to top choice in her playlist.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r : B u l g a r i H o t e l s a n d R e s o r t s

Customer Name: Elizabeth Baldwin

I am a… successful fashion blogger

Roles: Single woman who constantly travels in the
search for the most exclusive locations where she can
develop her fashion style as well as be able to post
new, relevant, and desirable content to her
readers/followers.

Goals:

1. Finding a hotel exclusive enough for her readers to be interested in reading about.
2. Finding a hotel that can aid her in her very hectic lifestyle.

Challenges:

1. Finding a hotel in an exclusive destination that would interest her followers. It needs to
have picture perfect amenities. The service staff must aid her in her shopping activities
and be able to help to plan adventurous and exclusive experiences to blog about.

2. Maintaining the most relevant and exciting relationships in the fashion world.
3. Staying healthy and rested whether at home or on the road.

Demographics:

• Age: 32
• Income: $550,000
• Education: Graduated from NYU fashion management program
• Usage Rates: 2 to 4 times a year
• Location (hometown): New York City, New York

Story: Elizabeth grew up in an upper middle class family. After attending NYU and working for
different upscale brands, she decided to make her pastime blog her full time job. After several
years of hard work, she has become quite a recognizable fashion blogger and is now on the
radar of high fashion designers. Her lifestyle is drastically different than it was growing up.
Although her family never struggled, she didn’t spend most of her time with a famous and
moneyed crowd. Adventure and exclusivity is her life now, and she needs to continue to
position herself in this environment to maintain and perfect her image and her blog.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r F a c e b o o k ’ s I n s t a g r a m

Name: Harold Chen

I am a… 48-year-old male. I’m an independent engineer that works specifically with solar panels and
other renewable energy processors

Role: Father and Husband

Goals: My goals are to continue making the world a cleaner more environmental friendly place. Every
project that I do is helping the world just a tiny bit at a time. I’d like to pass my business down to my
daughter once I can no longer work.

Challenges: What I find challenging is trying to convince people to switch to renewable energy. It is
expensive to switch over from common ways of gaining electric to a more eco friendly way. However,
they only see in short sight and not in long sight that it doesn’t only help the world they live in, but it
does save them money in the long run. Also running my own business has its ups and downs.

Demographics:
Age: 48
Income: $129,000
Education: Masters in Engineering and Renewable Energy
Usage Rates: two hours per week
Location (hometown): San Francisco, CA

Story: I use Instagram to promote my business and to show updates on my projects. I also like to
post statistics about renewable energy to try and sway people to switch over. My daughter is the one
who thought it would be a good idea to have an Instagram page for my business. Since then I have
received quite a few inquires, and questions about my business and renewable energy as a whole.

• Ashley persona
• Justin persona
• Patrice persona
• Elizabeth persona
• Harold persona

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r t h e H a r r y P o t t e r s e r i e s b y A r t h u r A . L e v i n e b o o k s

Name: Ashley Walters

I am a… 16-year-old high school sophomore who has dyslexia.

Role: Student with three siblings who are all older. Lives with both parents.

Goals:
Wants to overcome dyslexia.
Wants to be in the honor roll.
Wants to go to Harvard and get a degree in Literature.

Challenges: Is Dyslexic. Wants to be treated like a grown up but she is the baby in the family
and also has had more trouble in school than her siblings. Was frustrated with her situation.

Demographics:

Age: 16 years old
Income: None (Parents’ income $85,000)
Education: Current 10th Grader
Usage Rates: 7x a week
Location (hometown): Westport, Connecticut

Story:
Despite Ashley’s good family life, she suffers from dyslexia, a common learning disorder
that impairs her ability to distinguish different letters and words. Ashley wants to overcome
her dyslexia because she wants to be on the honor roll and study at an Ivy League school.
She wants to obtain a B.A. in Literature.
One of Ashley’s teachers recommended that she start reading the Harry Potter book
series as a way to both entertain herself and to overcome dyslexia. At first reading Harry
Potter was a challenge to Ashley. However, the more she got into the story, the more she
started to challenge herself to read more to know what happens next.
The Harry Potter book series has taught Ashley that in order to overcome something she
has to work hard, both in how Harry Potter overcame his challenges and how she overcame
her dyslexia reading Harry Potter. Ashley is now earning A’s in almost all of her classes and
is volunteering to help others struggling with dyslexia.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r G o o g l e ’ s Y o u T u b e R e d

Name: Justin Price

I am a… 17 year old, single young adult who is a full time high school junior in Utah.

Role: One of three kids to a middle-class parent. Older brother. Student.

Goals: To go to college to become a filmmaker

To overcome some of his shyness
To connect with other kids his age

Challenges: Lack of engagement when studying for classes in school. Finding an easy way to
connect with others on social media. Fighting back social anxiety around large crowds.

Demographics:
Age: 17 years old
Income: No income (middle class family)
Education: High School Student (Graduating in 2017)
Usage Rates: Twice a day on YouTube
Location (hometown): Salt Lake City, Utah

Story:

As someone who suffers from social anxiety in crowded places such as high school hallways,
he goes through times where he wants to have a connection with kids his age but stumbles
every time when trying to speak. He loves the Internet because it is an easier way to connect
with people without physically having the discussion.

He is very creative and loves films. Since he is starting college soon, he frets that the
filmmaking career he so desperately wants to pursue will be disadvantaged with his social
anxiety.

YouTube RED is an easy way to understand YouTubers who talk about their issues everyday.
Justin can connect with them even more through the original content they’ve posted on their
own YouTube channels.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r C h r i s B r o w n o f R C A R e c o r d s

Name: Patrice Jackson

I am a… 25-year-old woman and owner of West Orange Hair Salon

Role: Married With 2 children

Goals: To open up second shop in a different city

To continue to take care of family and have the children on honor roll
To take care of her sick mother

Challenges:

Trying to balance the salon and her home
Trying to take care of all bills necessary while also trying to save up for a vacation
Trying to find balance with her husband because he works full time, too
Making sure that her mother is getting the proper heath care
Keeping the children on track with everything

Demographics:
Age: 25
Income: $30,000 take-home pay
Education: State Licensed Cosmetology program
Usage Rates: 5x week
Location (hometown) Albany, NY

Story:

Patrice Jackson is a young and successful business owner. She has a lot of positive things
going for her. While trying to open up a second shop and take care of her children and Mom,
she also is trying to find balance in her marriage. Patrice is enjoying life even though she has
a lot going on.

She’s always listening to music, whether she’s on the go or while she’s in the hair salon. She
says it energizes her, puts her in a good mood and helps her make plans and dream about the
future. Her clients and her family know that she is a Chris Brown fan because he’s always her
go-to top choice in her playlist.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r : B u l g a r i H o t e l s a n d R e s o r t s

Customer Name: Elizabeth Baldwin

I am a… successful fashion blogger

Roles: Single woman who constantly travels in the
search for the most exclusive locations where she can
develop her fashion style as well as be able to post
new, relevant, and desirable content to her
readers/followers.

Goals:

1. Finding a hotel exclusive enough for her readers to be interested in reading about.
2. Finding a hotel that can aid her in her very hectic lifestyle.

Challenges:

1. Finding a hotel in an exclusive destination that would interest her followers. It needs to
have picture perfect amenities. The service staff must aid her in her shopping activities
and be able to help to plan adventurous and exclusive experiences to blog about.

2. Maintaining the most relevant and exciting relationships in the fashion world.
3. Staying healthy and rested whether at home or on the road.

Demographics:

• Age: 32
• Income: $550,000
• Education: Graduated from NYU fashion management program
• Usage Rates: 2 to 4 times a year
• Location (hometown): New York City, New York

Story: Elizabeth grew up in an upper middle class family. After attending NYU and working for
different upscale brands, she decided to make her pastime blog her full time job. After several
years of hard work, she has become quite a recognizable fashion blogger and is now on the
radar of high fashion designers. Her lifestyle is drastically different than it was growing up.
Although her family never struggled, she didn’t spend most of her time with a famous and
moneyed crowd. Adventure and exclusivity is her life now, and she needs to continue to
position herself in this environment to maintain and perfect her image and her blog.

C u s t o m e r P e r s o n a T e m p l a t e
By Doug Ladd: “Customer Segmentation” on Lynda.com

C u s t o m e r P e r s o n a f o r F a c e b o o k ’ s I n s t a g r a m

Name: Harold Chen

I am a… 48-year-old male. I’m an independent engineer that works specifically with solar panels and
other renewable energy processors

Role: Father and Husband

Goals: My goals are to continue making the world a cleaner more environmental friendly place. Every
project that I do is helping the world just a tiny bit at a time. I’d like to pass my business down to my
daughter once I can no longer work.

Challenges: What I find challenging is trying to convince people to switch to renewable energy. It is
expensive to switch over from common ways of gaining electric to a more eco friendly way. However,
they only see in short sight and not in long sight that it doesn’t only help the world they live in, but it
does save them money in the long run. Also running my own business has its ups and downs.

Demographics:
Age: 48
Income: $129,000
Education: Masters in Engineering and Renewable Energy
Usage Rates: two hours per week
Location (hometown): San Francisco, CA

Story: I use Instagram to promote my business and to show updates on my projects. I also like to
post statistics about renewable energy to try and sway people to switch over. My daughter is the one
who thought it would be a good idea to have an Instagram page for my business. Since then I have
received quite a few inquires, and questions about my business and renewable energy as a whole.

• Ashley persona
• Justin persona
• Patrice persona
• Elizabeth persona
• Harold persona