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StrategicPlan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible.
Part
2
: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will change. The environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus the application of limited resources to produce above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include
· Management
· Marketing
· Finance
· Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan. Include the following:
· Identify what you found in your environmental scan.
· What did you learn about the industry?
· What did you learn about your organization?
· Include the external and internal assessment tools you used at the end of your presentation as an appendix.
· How did you apply the results of your internal and external assessment tools in your decision making process.
· Describe what you learned during the process including key issues that will be reviewed going forward.
· How does this challenge or support your original vision/concept?
· What is emerging from your learning?
· Outline the preliminary strategic initiative plan.
· How have you considered the selected organizations culture within the context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
2
Strategic initiative plan of starbucks
Marketing
Executive summery
This presentation aims at illustrating the strategic plan of Starbucks in regards to the future of the company market expansion and acquisition.
It will mention the company’s current position in the market so that there can be a clear view of what this proposal is offering in regards to the company’s future standing in the market.
How it will improve the culture the company currently has and how our value will drive this new culture into good standings with customers of all social statuses.
Values
Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results
(FarFan, 2017)
Mission statement
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Strategic plan
Identified market expansion opportunities
Acquisition opportunity
We have two marketing opportunities open to us, that I believe and will prove to be our best step forward.
Identified market expansion opportunities, and Acquisition opportunity.
As I will explain, both of these marketing opportunities will work hand in hand to further improve a profit margins not forgetting our customer relation standards.
Opening at least 500 new stores in china- china sits on the largest single country population in the world.
Bringing our Teavana tea brand to India- it also sits on another large population market.
Entering china’s ecommerce market
Acquisition opportunity
Japan Starbucks shares should be at the top of our list so as to ensure control of the japan stores.
This will ensure that we can implement our global market base and expose the company culture, with the employing of trained local stuff, expand our store design field to match the home country of the stores.
Identified market expansion opportunities
.
Company values in relation to building a great culture
We shall now discuss how our values will be a tool to building a great culture with the customers at our global stores.
Our company should adapt to the changes we find at the global level.
We should offer coupons as a market entry strategy to the customers at our global market.
We should support some of the local initiatives that will see them come to support our business and also spread the word of our products
This is meant to aid in building a meaningful and ultimately profitable relationship with the locals.
The culture we intend to build
we shall now discuss what kind of culture we intend to build with the customers at our newly proposed stores and how to acquire their business.
with the millennial demographic of every host nation to our stores at the global stage.
This culture will be that of technology, through providing high speed internet for free to loyal customers and a small charge to those that aren’t regulars.
This small charge shall act as a motivating factor to a customer, as they would want to use our internet for free thus will become regulars of Starbucks stores and also serve as our marketers to those who are reluctant to try our products.
Conclusion
,
I hope that the company will see the great financial potential in this proposal and grant me the support required to implement it.
References:
Farfan, B. (2017 October 21). Starbucks mission statement. Retrieved from https://www.thebalance.com/starbucks-mission-statement-2891826
2016 January 18. How Starbucks plans to grow its international operations. Retrieved from https://www.forbes.com/sites/greatspeculations/2016/01/18/how-starbucks-plans-to-grow-its-international-operations/#35d8332d1941
