Northeastern University Key Factors to Consider when Creating a Print Advertisement Paper

Northeastern University College of Professional StudiesFinal Project VERSION 2
Putting it all Together
For your final project, you will create a narrative that reinforces the relationship
between form and meaning.
The project:
While perusing a magazine, an ad for a medication catches your eye. There’s a
photo of a seemingly happy woman picking dandelions with her young daughter.
The headline reads, “Last month, little Jane almost lost her mother”.
It only takes a few carefully selected words to completely recast that picture’s story.
Coming up with compelling advertising requires the intelligent marriage of word
and image. If executed properly, it can be very powerful.
Steps
1. Using your phone or camera, shoot a photograph of an item that you commonly use.
2. Design THREE print ads showing that product in three different ways: positive,
negative and metaphorical.
An example: Using a photo of eyeglasses
The Positive: a “glowingly positive” ad for the glasses
The Negative: an ad that uses the glasses as an example of what not to buy
The Metaphorical : uses the glasses as an example of the “focus” you need to
make investment choices.
Remember the various visual devices that you’ve learned so far to convey a visual
message.
●
Elements of Art
●
Line
●
Shape
●
Value
●
Texture
●
Color
●
Principles of Organization
●
Harmony
●
●
○
Repetition
○
Rhythm
○
Pattern
○
Closure
Variety
○
Contrast
○
Elaboration
Balance
○
Symmetrical Balance
○
Radial Balance
○
Asymmetrical Balance
●
Proportion (Scale)
●
Dominance (Emphasis)
●
Movement
●
Economy (Abstraction)
●
Typography, Symbolism, Metaphor
3. Your final project should be created using Adobe InDesign*. Each ad should measure
7″ x 4.583″ (width x height). *You can also use Google slides or something similar if you
don’t have access to Adobe. OR, you are welcome to create an actual physical piece and
photograph it.
4. Label each one with your name and positive, negative or metaphorical. Submit via
Canvas.
Due Date
1. You will be presenting your project during our last class, on April 6, 2021 via Zoom.
Northeastern University College of Professional Studies
Final Project VERSION 2
Putting it all Together
For your final project, you will create a narrative that reinforces the relationship
between form and meaning.
The project:
While perusing a magazine, an ad for a medication catches your eye. There’s a
photo of a seemingly happy woman picking dandelions with her young daughter.
The headline reads, “Last month, little Jane almost lost her mother”.
It only takes a few carefully selected words to completely recast that picture’s story.
Coming up with compelling advertising requires the intelligent marriage of word
and image. If executed properly, it can be very powerful.
Steps
1. Using your phone or camera, shoot a photograph of an item that you commonly use.
2. Design THREE print ads showing that product in three different ways: positive,
negative and metaphorical.
An example: Using a photo of eyeglasses
The Positive: a “glowingly positive” ad for the glasses
The Negative: an ad that uses the glasses as an example of what not to buy
The Metaphorical : uses the glasses as an example of the “focus” you need to
make investment choices.
Remember the various visual devices that you’ve learned so far to convey a visual
message.
●
Elements of Art
●
Line
●
Shape
●
Value
●
Texture
●
Color
●
Principles of Organization
●
Harmony
●
●
○
Repetition
○
Rhythm
○
Pattern
○
Closure
Variety
○
Contrast
○
Elaboration
Balance
○
Symmetrical Balance
○
Radial Balance
○
Asymmetrical Balance
●
Proportion (Scale)
●
Dominance (Emphasis)
●
Movement
●
Economy (Abstraction)
●
Typography, Symbolism, Metaphor
3. Your final project should be created using Adobe InDesign*. Each ad should measure
7″ x 4.583″ (width x height). *You can also use Google slides or something similar if you
don’t have access to Adobe. OR, you are welcome to create an actual physical piece and
photograph it.
4. Label each one with your name and positive, negative or metaphorical. Submit via
Canvas.
Due Date
1. You will be presenting your project during our last class, on April 6, 2021 via Zoom.