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IMRD = Introduction, Method, Results, Description
My survey is about Starbucks vs Local coffee shops
I only need the IM(introduction – method) part done.
I have the questionnaire questions attached. 20 students were asked at the Library.
Also, she sent an email explaining things to note out for that I will attach too.
Really easy honestly especially since I’ll attach an example of a good IMRD that my professor sent to the class shouldn’t take much of your time at all.
Notice:
– The author starts out very GENERAL about the Internet (think of the hourglass example we discuss in class). Then, the author moves to more specific information about the controversial TOPIC of downloading information from the internet.
– The author writes, “Throughout the last years, a lot of studies have investigated…” This indicates that the author is SITUATING his/her research. The author uses only one outside source to describe the similar research. I would prefer that you use more than one source. In the past, good papers have found outside sources (not from our book) on their specific topic. For example, one group studied Starbucks, so they looked up another study that also researched Starbucks’ consumer perceptions of the corporations. You can also use any of the studies from our unit (from our book) to situate your research.
– The author explains why their topic is important to study and then writes, “Thus, we will try to figure out…” This indicates her research question. You can write this in a more academic way, but it is a good example of introducing your research question.
– “It would be justified to assume…” is a normal sentence starter to introduce a hypothesis in an academic paper. You may use this sentence started to introduce your hypothesis as well if you’d like.
– Notice in the Methods section that there is NOT A LIST of the author’s questions. The author describes her questions: “Most of the questions were asking for personal opinions…”
– The author also JUSTIFIES the research conducted throughout the methods section by explaining why each step was taken during the research process.
– The author uses both PASSIVE and active throughout the section. Please pay attention to your use of the passive as you write your Methods section.
Remember to include a greeting at the top of your questionnaire that assures anonymity and thanks the student for participating. These are both very important in ethical research. You must tell the participants that their identity is secret or anonymous. Also, it is very important to thank every participant and show your appreciation.
Survey
1, Are you : A, male B, Female
2, which grade level are you in?
A, Freshmen B, Sophomore C, Junior D, Senior E, Graduate
3, What is your current major at San Diego State University?
A, Business B, Science C,Nursing D, Psychology E,Other _________________
4, How often do you buy coffee from coffee shops?
A, Everyday B,2-5 times per week C, less than one time a week D, never
5, Whats your favorite drink at starbucks ____________________
5b, Does that drink contain any coffee?
A, yes B, No
6, Do you prefer to buy coffee at Starbucks or other local coffee shops?
A, Starbucks B, Local coffee shops
7, If you answered “Starbucks” to question 6, why do you prefer to buy coffee at Starbucks?
A, Price B, Services C, Good product D, Environment E, Brand loyalty
F, Good corp. policies G, Others__________________
8, If you answered “Local coffee shops” to question 6, why do you not like to consume coffee at Starbucks?
A, Price B, Services C, Bad product D, location E, Brand Opposition
F, Others_________________
For the following questions, circle the choice that best applies to you.
9,-Starbucks is a responsible corporate in our community.
Completely agree partially agree not sure partially disagree completely disagree
1 2 3 4 5
10,I consider myself to be knowledgeable about Starbucks’s corporate practice.
Completely agree partially agree not sure partially disagree completely disagree
1 2 3 4 5
MON WED FRI
Week 8 : 10/14 – 10/18 Questionnaires Due Field Day – no class meetingIM Due on Turn It In
Week 9 : 10/21 – 10/25 Lab Peer Review Group Analysis DayIM Due on Turn It In
Week 10 : 10/28 – 11/1 Group Presentations – RD Due on Turn It In
Week 11 : 11/4 – 11/8 WPA prep WPA prep MIDTERM
Week 12 : 11/11 – 11/15 X IMRD Due
The readings from this unit have dealt with Corporate America. You have already chosen a topic related to this issue.
Write a report on this topic based on the findings you have gathered through your original research. The original
research consists of the results of the questionnaire that you and your group have developed. You will use the responses
gathered from your questionnaire to explore this topic. You will also compare your results with relevant sources and
discuss any similarities or differences with current findings.
This essay will be an IMRD paper written in APA format. Accordingly, you should have the following sections in your
paper: introduction, methods, results, and discussion. You will also be using graphs, charts, or tables to display the
results of your original research. Your results section should contain 2-3 graphs, charts, or tables (at least one graph)
along with a paragraph describing the data presented in each.
You will need to read and integrate into your paper at least 3 sources. You may use up to two articles from our textbook
as two of these sources, but you will need to find one, two or three sources through the library or on your own. As
usual in an APA formatted paper, cite all outside sources and include a reference page as well as a title page. This paper
should be about 6-8 pages excluding your references page.
GRADING RUBRIC Revisions 150 pts
Response to Prompt
responds clearly and completely to the prompt
clearly focused on an aspect of corporate American throughout
approached the topic in an objective, non-judgmental manner
/20
Content
addresses all aspects of each section (I M R D) /45
Use of Readings
incorporated readings or outside sources into the essay
sources are relevant and have been reported accurately
appropriate summary, paraphrasing & (when necessary) direct quoting
/20
Organization
Follows IMRD Format
Clear and logical paragraph organization within each section
Fully developed paragraphs
/30
Language
Grammar, word choice, academic tone and sentence variety /25
Format
Appropriate Citations (APA) and paper format /10
Original Research
Introduction :
• Provides background information on topic.
• Creates reader’s interest into the topic; explains how
important the topic is
• Provides reader with enough information to understand the
paper; provides definitions for key terms
• Discusses previous studies done on the topic; tell what is
known about the topic
• Discusses what is not known about the topic
• States the goal of the experiment or research that was
conducted-this is often in the form of a research question or
hypothesis
• Often will indicate the results of the study and whether the
research questions were answered or the hypothesis
confirmed (this is optional).
Methodology :
• Gives details on exactly how the experiment or research was
conducted.
• describes any participants that were involved
• describes any equipment that was used
• outlines questions asked in survey/questionnaire,
how were they asked?
• describes the methods used to collect data
• describes the procedure used to carry out the
experiment
• describes the rational (reasons why) the experiment was
conducted in this way.
• describes why the particular questions were asked and
why they were asked in a particular way
Results :
• Gives the results of the experiment or research
• does not explain or evaluate results with respect to the
hypothesis
• Goes from general results to more specific
• is clearly and logically organized
• contains figures (graphs, charts, or tables)
• explains where interesting data can be found
Discussion :
• Results are analyzed/evaluated with respect to the research
questions or hypothesis
• provides a clear answer as to whether the results
answered the research questions or confirmed the
hypothesis
• considers the causes of the results
• analyzes and explains unusual results
• Compares/relates the results to previous studies
• Discusses problems with or limitations of the study
• suggests/recommends further research on the topic
Intro to Corporate America:
Criticisms, Social Responsibility
Key Terms (externality)
Key Arguments (profit-focused)
What are you trying to find out?
Perceptions of SDSU students or
student habits and how they relate to
the information you provided in your
introduction
What do you expect to find out?
How did you find out the
information from above?
be specific
What did you find out?
general to more specific results
-clear and logical-
What does it mean?
Analyze and Explain your results
Address your hypothesis
Connect your results to the ‘big
picture’ stuff you discussed in your
introduction: Corporate Criticism,
Corporate Personality, Social
Responsibility, Consumer Behavior,
etc.
