Need completed by Feb 6th

Unit 8

[AB204: Macroeconomics]

Unit 8 Assignment

1. Long-run Macroeconomic Equilibrium and Stock Market Boom

Let us assume the economy reaches its long-run macroeconomic equilibrium in 2020. When the economy is in the long run macroeconomic equilibrium, the stock market will also reach its boom. This will in turn lead to increases in stock prices more than expected, and the stock prices will stay high for some period.

Answer the following questions based on the scenarios of long macroeconomic equilibrium and consequent stock market boom.

1. Which curve will shift? Is it AS curve or AD curve? In which direction does the shift occur?

1. In the short-run, what will happen to the price level and output (real GDP)?

1. What will happen to the expected price level? What impact does this have on wage bargaining power of workers?

1. In the long-run, which curve will shift due to the change in price expectations created by the stock market boom? In which direct will it shift?

1. How does the new long-run macroeconomic equilibrium differ from the original equilibrium?

2) Studies indicate that net exports and net capital outflows tend to be equal.

a) Why do net exports and net capital outflows tend to be equal? How does an increase in the price level change interest rates?

b) How does this change in interest rates lead to changes in investment and net exports?

3) Assume there is a decrease in the demand for goods and services, which leads to a decrease in the real GDP and eventually the economy into recession.

a) When the economy enters recession due to a decline in demand, what will happen to the price level?

b) Assume there is no government intervention. What will ensure that the economy still eventually gets back to the natural rate of output (real GDP)?

4) A number macroeconomic variables decline during recessions. One of these variables is the GDP.

a) What other variables, besides real GDP, tend to decline during recessions? Given the definition of real GDP and its components, explain the declines in these economic variables which are to be expected.

b) Empirical studies indicate that the long-run trend in real GDP of the USA has an upward trend. How is this possible given business cycles and macroeconomic fluctuations? What factors explain the upward trend in spite of the cycles?

5) Assume there are short-run and long-run Macroeconomic Equilibriums in the economy.

Refer to the AS and AD curves above to answer the following questions.

1. What is the initial point of the long-run macroeconomic equilibrium? What are the equilibrium values? What does the appearance of the long-run aggregate-supply (LRAS) curve indicate? How does it differ from AS?

1. What are the factors that can shift short-run aggregate supply curve from AS1 to AS2? What does Point A represent in the graph? What does point B represent? Is it the short-run or long-run macroeconomic equilibrium? Explain.

1. Assume aggregate demand (AD) is held constant, in the long-run, starting from point B, what will the economy likely experience? Will it reach the long equilibrium?

v.6.9.17 1 of 2

DEVELOPINGAND MANAGING NEW PRODUCTS

Title of Paper Goes Here

Your Name

XXXX University

New Product Development Process

Part 1:

Short Essay:
Write a minimum 200 words in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

1. With regard to consumer appeal, compare and contrast the GaGa’s brand with the Sherbetter name of the product.

2. Why did Jim King and his wife choose the GaGa’s brand over the use of Sherbetter as the brand of the product?

3. Type the following phrase into your website browser: “Gaga Gourmet Frozen Dessert and Ice Cream.” On the results page, identify retailer websites and social media websites that feature the Gaga’s brand and product offerings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet product offering:

· Product Features

· Product Benefits

· Product Packaging

· Product Labeling

· Trademark

ANSWER:

Part 2: Defend Your Answer Challenge:

Step 1:
Highlight your multiple choice answer in yellow.

Step 2:
Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

1. What type of consumer product is the Sherbetter bar?

a. Shopping Product

b. Convenience Product

c. Specialty Product

d. Unsought Product

ANSWER:

2. When GaGa’s developed Sherbetter Bars, what type of new product was that?

a. Repositioned product

b. Improvement on an existing product

c. Addition to an existing product line

d. New product line

ANSWER:

3. Performing which of the following steps in the new-product development process would have helped Jim King realize that the novelty bars and the pints of Sherbetter would not be shelved together?

a. Business Analysis

b. Development

c. Test Marketing

d. Commercialization

ANSWER:

4.  At which stage of the new product development process should GaGa’s have conducted its extensive focus groups and any research it needed before putting GaGa’s Sherbetter on the shelves?

a. Idea Generation

b. Development

c. Idea Screening

d. Business Analysis

ANSWER:

5. In what stage of the new product development process should GaGa’s have introduced Sherbetter and the companies marketing program into the market to gauge consumer reactions?

a. Test Marketing

b. Target Marketing

c. Business Analysis

d. Commercialization

ANSWER:

6. In what stage of the product life cycle is Sherbetter?

a. Introduction

b. Growth

c. Maturity

d. Decline

ANSWER:

References

MARKETING CHANNELS AND RETAILING

Title of Paper Goes Here

Your Name

XXXX University

Distribution Strategy

Short Essay:
Write a minimum 200–250 word discussion responding to each of the essay questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.

1. Visit www.thehubway.com and browse the site. How does New Balance® Hubway use the online environment to encourage participation? Would you try Hubway without visiting a Kiosk first? Explain.

2.
How does New Balance Hubway strive to provide customer service?

Defend Your Answer Challenge:

Step 1:
Highlight your multiple choice answer in yellow.

Step 2:
Write a minimum 100 word discussion in defense of your answer to each of your multiple choice and true/false questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.

1. Based on the number of bike stations, what level of distribution is Hubway aiming for?

a. Exclusive distribution

b. Selective distribution

c. Intensive distribution

d. Broker distribution

2. Which type of nonstore retailer is New Balance Hubway?

a. Automatic Vending

b. Direct retailing

c. Shop at home network

d. telemarketing

3. Which of the following is true about New Balance Hubway?

a. It has a high level of service with a narrow product line.

b. It has a low level of service with a wide product line.

c. It has a low level of service with a narrow product line.

d. It has a high level of service with a wide product line.

4. Which channel for consumer products does New Balance Hubway use?

a. Direct channel

b. Retailer Channel

c. Wholesaler Channel

d. Agent/Broker Channel

5. Which factors have the most influence on the method and level of distribution intensity New Balance Hubway uses to distribute its rental service?

a. Market factors

b. Product factors

c. Producer factors

d. Price factors

6. Which of the following is the best classification of New Balance Hubway’s retail operation?

a. Department Store

b. Off-Price retailer

c. Convenience store

d. Specialty store

7. When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution?

a. Minimizing wait times

b. Managing service capacity

c. Improving service delivery

d. Data mining the stations

8. Developing the app Spotcycle, which allows customers to see where the best station to drop off their bike is by rating how full, empty, or nearby stations are is one way that New Balance Hubway minimizes wait times.

a. True

b. False

9. New Balance Hubway is a major player in non-traditional service retailing, and demonstrating how new technology can offer new ways of providing great service.

a. True
b. False

References