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| MKTG205-1204B-10 Principles of Marketing | |
| Assignment Name: | Unit 3 Individual Project |
| Deliverable Length: | The body of the paper should be 3 pages |
| Details: |
Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1. Click here for the research requirements and guide for this assignment. W3 Research. An overview of distribution channels:Channel Levels: Direct versus Indirect DistributionChannel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing SystemsAnalyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length. Please submit your assignment as a Word document in APA format using the attached Template. Grading Criteria Overview of distribution channels20Analyze target market’s needs in distribution channels30Determine which channel members you will use and explain why30Discuss how many channel members you will use and explain why20Channel Organization25Grade for Unit 3 Individual Project125Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points. Please submit your assignment. |
APA Papers 1
2
Unit 3 Individual Project
American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Overview of Distribution Channels
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Analyze Target Market’s Needs in Distribution Channels
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Determine Channel Members with Explanation
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Discuss How Many Channel Members with Explanation
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Channel Organization
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
· If you are not at the end of
page 5
with content, your paper is too short (if you used graphs or charts, your paper should be longer)
· Do not insert extra spaces between paragraphs to make your paper appear longer.
· If your paper is beyond
page 7
with content, it may be TOO LONG. Discuss length criteria with your instructor.
·
Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.
