Module CodeModule Title
Module Credits
GIS5009
Multimedia & Interaction
20
Academic Year and Semester
Examination Board
Level & Block
2023-2024, 2nd Semester
July 2024
L5-B2
Method of Assessment
Term
Weighting
WRIT1
Mid-term
50%
Module Leader
Module Leader email
Indu Govinda Pillai
indu@gulfcollege.edu.om
Additional Information (if any)
Word count: 2000 words
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Contents
ASSESSMENT DETAILS …………………………………………………………………………………………………………….. 3
SUBMISSION DETAILS……………………………………………………………………………………………………………. 7
ASSESSMENT CRITERIA………………………………………………………………………………………………………….. 8
FURTHER INFORMATION …………………………………………………………………………………………………….. 13
Who can answer questions about my assessment? ………………………………………………… 13
Referencing and independent learning (Not applicable for Examination) …………………… 13
Technical submission problems (Not applicable for Examination) …………………………….. 13
Mitigating circumstances …………………………………………………………………………………… 13
Unfair academic practice …………………………………………………………………………………… 13
How is my work graded? …………………………………………………………………………………… 14
IV FORMS ……………………………………………………………………………… Error! Bookmark not defined.
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Assessment Details
Assessment title
Abr.
Weighting
Coursework
WRIT1
50%
Pass marks for undergraduate work is 40%, unless stated otherwise.
Task/assessment brief:
1. Aim
To produce a multimedia product of professional quality for a Business Client.
In the process you will:
−
−
−
−
−
−
−
Research and implement the multimedia production cycle.
Analyze their requirements, and write a specification of selected products.
Research and explain similar products in terms of advantages and disadvantages concerning your
product.
Mention the audience of your product.
Capture/digitize and edit the different media to a professional standard and assemble the media into
multimedia products using multimedia software.
Test your product.
Write a reflective report which incorporates the above steps.
2. Coursework Description
The Ministry of Health (MOH) provides a healthy environment for the country. It regularly organises events
such as health check-up camps, disease detection camps, immunisation drives, etc. for the people at different
locations/institutions such as schools, colleges, etc.
For the currently organised event, the MOH has decided to go with a new digital system. For that purpose, a
website is to be developed.
Consider yourself as a website developer. Select one of the events and produce the following items for the
website:
TASK 1: Logo/emblem/crest
You are required to create a brand new logo for the selected event. You need to do the following:
List down the general rules in designing the logo for any company or event.
Research the existing logo to establish what has been created in the past.
Produce 2 designs for the emblem/logo/ crest. You can hand draw these first if you wish before
implementing them.
For each of your design concepts, ensure that the logo appears aesthetically well-designed, that it is clear
graphically, and has a strong and evident relationship to the selected event.
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As much as possible and throughout, you will need to show originality in your design work.
To support the created design concepts, you need to write a 250-word backup design rationale.
You should use this designed logo in all other tasks.
This designed logo should be a part of a web application which will be designed in the other task.
Do the critical evaluation and review of created media elements and applications in this task in relation
to their aesthetic and functional qualities.
TASK 2: Poster Design
To begin with, you are required to research existing medical camps-based posters relevant to your study as a
piece of evidence and then carry out the following:
Create a new original poster to promote the selected event. The poster must be different from any
existing ones.
Your poster needs to carefully consider typography, visual layout, graphics design and usage, and
photograph inclusion/adoption to make a good aesthetic design.
The poster must contain the logo that you have designed for the task1.
The colour of the poster should be matched with the colour combination of the logo.
As much as possible and throughout you will need to show originality in your design work.
It is up to you if you do preliminary rough draft designs on paper, but you must note your final submission
needs to be created in applications such as Canva, InDesign, Illustrator, and Photoshop.
To support the created poster, you need to write a 250-word backup design rationale.
These posters should be a part of a web application which will be designed in the other task.
Do the critical evaluation and review of created media elements and applications in this task in relation
to their aesthetic and functional qualities.
TASK 3: 2D Animation or Video
For this task, you are required to create a one minute of 2D animation or video using any animation or video
editor. You need to do the following:
Create an animation or video that shows the summary or theme of the selected event or a good scene of
the selected event. Include any relevant background, stage props, and additional characters that may
enhance the animation.
Ensure that you show originality in all your animation work.
To support your created design, you need to write 250 words of backup design rationale.
Do the critical evaluation and review created media elements and applications in this task in relation to
their aesthetic and functional qualities.
TASK 4: Storyboard
You need to complete the following.
Design a storyboard of a website including four pages as Home, Event Schedule, Past Events Gallery, and
about us, detailed in task 5.
The storyboard should be clear, interesting, and traceable. The steps should be evident.
Ensure that you show originality in all your designs.
It is up to you if you do preliminary rough draft designs on paper, but you must note your final submission
needs to be created in applications such as Canva, InDesign, Illustrator, and Photoshop or any other
drawing application.
To support your created design, you need to write 250 words of backup design rationale.
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Do the critical evaluation and review created media elements and applications in this task in relation to
their aesthetic and functional qualities.
TASK 5: Web Page Design
For this design task, you should create a website by using any web page support editor. You need to complete
the following. To support the work you have created, you need to write 250 words of backup design rationale.
Do the critical evaluation and review created media elements and applications in this task in relation to their
aesthetic and functional qualities.
Home Page
Create a web-based home page to promote the event.
Home page must be created for the selected event and have link with other pages.
Use the designed posters to be represented as slider in the home page.
Event Schedule
Create at least 4 different schedules of the event with different activities/group.
This schedule consists of the event name, day, time and venue of the matches.
You should design a responsive page layout for all the devices.
Your final submission needs to be created as a web page.
Past Events Gallery
You need to complete the following:
Carry out research into existing photo galleries, photography principles and the quality of the
photographs professional sites use.
Create a minimum of 4 original photographs that relate to the selected event.
Edit these 4 photographs so they are of professional quality. Apply different editing on each photograph.
Show the original and edited photographs.
Ensure that you show originality in all your work.
TASK 6: Presentation
Each presentation must be 10 minutes in length only.
Deliverables
After the development and submission of the above design, submit and present a reflection report
outlining the methods you used in your production. The report structure is given at the rest of this
coursework paper.
Upload your report to Turnitin and submit the graphics folder to the link provided by your tutor.
Any citations and references should be done using the Harvard Style of Referencing.
The quality of your work will be carefully assessed (Please see marking scheme and marking criteria)
3. Some points about Graphics Implementation
You should design/collect the images/videos/logos to support the building of your product and then to combine
all those graphics and other interactive screens to produce a meaningful required final product. Here are some
points about graphics Implementation:
Collection of still images /videos /interactive product material
Use of your own taken images gets more marks
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Create some composite images (collages or other) that make use of layers in Photoshop
Imaginative use of filters, feather selections, and other Photoshop edits
Combining images /videos /interactive screens to produce the final product.
Animation of text and/or objects (movement: sizing, visual effects such as fade-blurs, etc.), in
interactive or video or banner products.
The design of the web pages is important.
Appropriate use of Screen fonts are one of the points that must be considered in designing
multimedia products, besides margins, font animations and readability of texts.
Additional instructions:
Your student identification number must be clearly stated at the top of each page of your work.
Where appropriate, a contents page, a list of tables/figures, and a list of abbreviations should
precede your work.
Each page must be numbered.
Use Calibri font
o size 14, bold for main titles
o size 12, bold for subtitles
o size 11, regular for the body of each section
o size 9, italics for the image, chart or graph captions or labels
All referencing must adhere to Institutional requirements (Harvard Referencing Style).
A word count must be stated at the end of your work.
All tables and figures must be correctly numbered and labelled.
Report Structure
Your report lay-out must be as follows:
GC Coursework Front Cover
Table of content
Table of figures
Report body should include the following:
I. Introduction
– write a simple description about the project
II. Review of Similar Project
– Identify at least two (2) similar projects and do a comparative
study of these two products and mention the pros and cons in
terms of your customer’s interest.
III. Multimedia product(s)
– A proper report of the designed multimedia products (logos,
posters, animation or video) align with the design of web
pages
IV. Evaluation
– Once your product is final, test it and show it to the group of
audiences and get the feedback about your product and note
down all this feedback in your report and improve your
product based on the feedback given by the customer.
References
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Submission steps and Items to be submitted:
1. Upload your report to Turnitin.
2. Submit the following items to your tutor:
• Submit the folder containing the designed Multimedia Products, and a backup of the Website in the
designated folder via OneDrive.
*************
2000 words
Word count (or equivalent):
This is a reflection of the effort required for the assessment. Word counts will normally include any text, tables,
calculations, figures, subtitles and citations. Reference lists and contents of appendices are excluded from the
word count. Contents of appendices are not usually considered when determining your final assessment grade.
Submission Details
Submission
Deadline:
Submission
Time:
th
MID-TERM: 25 of April 2024
Estimated Feedback
Return Date
After the result
announcement (10 working
days) – July 2024 EB
9:00 PM
Turnitin:
Any assessments submitted after the deadline will not be marked and will be recorded as a
non-attempt unless you have had an extension request agreed upon or have approved
mitigating circumstances. See the Gulf College website for more information on submission
details and mitigating circumstances.
File Format:
The assessment must be submitted as a word document and submitted through the
Turnitin submission point.
Your assessment should be titled with your:
Student ID number, Module code and Assessment ID,
e.g. 1610200 GIS5009 WRIT1
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Assessment Criteria
Learning outcomes assessed
On successful completion of the module, a student should be able to:
Identify and apply appropriate design and interaction methods.
Develop multimedia prototypes using appropriate software, tools and methodologies.
Demonstrate awareness of production standards and test for compliance with industry standards.
This assessment will test the entire following learning outcome.
Identify and apply appropriate design and interaction methods.
Develop multimedia prototypes using appropriate software, tools and methodologies.
Demonstrate awareness of production standards and test for compliance with industry standards.
Marking Scheme
Tasks
Presentation
Introduction
Research on similar products
Multimedia Production: Collection of still images /videos /Design of the required
multimedia products / interactive pages or equalling items
Weight
15
5
10
20
Storyboard
10
Final Multimedia Product:
Combining/Applying images /videos /interactive screen to produce the final product/
design of the web pages
20
Testing and Evaluation Report
Quality of documentation
Total Marks
10
10
100
Marking/Assessment Criteria
Grade
F
(Fail)
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% Mark
0
1–9
Requirements
No answer has been attempted or there is evidence of unfair practice.
The work presented for assessment may be incomplete and/or irrelevant and
demonstrates a serious lack of comprehension and/or engagement with the set task.
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10 – 19
20 – 29
30 – 39
D
(Third)
40 – 49
C
(Lower
Second)
50 – 59
B
(Upper
Second)
60-69
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Attainment of the learning outcomes is minimal and assessment criteria are not
addressed.
Misunderstanding or misinterpretation of the set task, providing a short and/or
largely irrelevant response. Consequently, no learning outcomes are met in full
although there may be minimal attainment in relation to one or two.
Minimal understanding of the set task and little knowledge and understanding of the
field of study relevant to the task is demonstrated. Limited ability to communicate
simple concepts and/or factual information is shown. Significant difficulties in the
report’s structure and organisation detract from the clarity and meaning overall.
Evidence of individual reading and investigation is negligible, and the limited
referencing of literature and other sources is frequently inaccurate. Some ability to
describe and report knowledge gained but very little evidence is available to indicate
an ability to engage in critical evaluation and reflection.
Partial understanding of the set task and some of the associated learning outcomes
are met at a basic level. Factual inaccuracies, errors and misconceptions are evident
in important areas and elements of the assessed work which may be irrelevant to the
task. If attempted, the presentation of arguments and more complex ideas may be
confused and clumsily expressed. Some enquiry and analysis relevant to the task
attempted but outcomes may be naïve, simplistic and/or unconvincing. Limited
knowledge of current research/scholarship in the discipline is demonstrated. A
restricted range of sources are used but overall, there is an over-reliance on
programme materials with little evidence of individual reading and investigation.
There are frequent errors in the referencing of literature and other sources. The
work is largely descriptive and arguments, if attempted, are rarely substantiated.
Demonstrates a basic understanding of the set task and an ability to have met the
associated learning outcomes. Assessment criteria are addressed at a threshold level.
Basic knowledge and understanding of many aspects of the field of study relevant to
the task is displayed. Errors and misconceptions are evident, but these are
outweighed by the degree of knowledge and understanding demonstrated overall.
More success is achieved in describing and reporting factual information rather than
communicating complex ideas. Generally, the work is appropriately structured
although key points may not be logically sequenced. Some limited analysis and
enquiry relevant to the task/discipline are included and has intermittent success in
presenting and commenting on outcomes. A limited ability to critically evaluate and
reflect is shown. Although some critical reflection is evident, the balance within the
work is likely to be in favour of description and factual presentation.
A secure understanding of the set task and an ability to have met the associated
learning outcomes is demonstrated. Assessment criteria are addressed at a
satisfactory level. A sound knowledge and understanding of most key aspects of the
field of study relevant to the task are evident as well as an ability to apply such
knowledge. Some evidence of independent thinking beyond programme notes is also
shown. Overall, the structure and format of the work are appropriate. There are
occasional faults in the presentation of work, but overall, these do not detract from
the clarity of expression. Examples of research/scholarship referred to in the work
demonstrate individual reading and investigative ability to critically evaluate and
reflect although there may be some over-reliance on description and factual
presentation. Arguments are usually substantiated.
A full understanding of the set task and an ability to have met the learning outcomes
is demonstrated. Assessment criteria are addressed at a good level. A detailed
knowledge and thorough understanding of key aspects of the field of study relevant
to the task are shown. There is clear evidence of an ability to apply such knowledge
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70 – 79
A
(First)
80 – 89
90 – 100
Version 2
and, in some contexts, to extend and transform it. Discussion of complex concepts is
often tackled successfully and there is evidence of independent thinking. An ability to
communicate information, ideas and concepts clearly and succinctly is displayed.
Work is well presented and the format appropriate. Key points are appropriately
organised, and the writing style is fluent and arguments are well articulated. Detailed
analysis and critical enquiry relevant to the task/discipline is undertaken by making
use of appropriate techniques and has considerable success in presenting and
commenting on outcomes. There is some linkage between theory and practice.
Examples referred to indicate a breadth and depth of individual reading and
investigation that extend beyond the sources provided. The referencing of literature
and other sources is almost always accurate. Arguments are clearly considered and
substantiated and there is evidence of an ability to make appropriate judgements
and to suggest solutions to problems.
A full and detailed understanding of the set task and an ability to have met the
learning outcomes is demonstrated. Assessment criteria are addressed at a very
good level. A detailed knowledge and systematic understanding of key aspects of the
field of study relevant to the task are evident. There is strong evidence of an ability
to extend, transform and apply such knowledge. The student also demonstrates an
ability to engage in confident discussion of complex concepts and to recognise the
limitations and ambiguity of disciplinary knowledge. Independent thinking and
original insights are also present in the report. Ability shown in communicating
information, complex ideas and concepts in a coherent and succinct manner is
shown. The standard of presentation is high and the format appropriate. Key points
are logically organised and in written work, the style is lucid and mature. Detailed
and thorough knowledge of current research/advanced scholarship in the discipline
are evident. The use of scholarly reviews/primary sources is confident and a breadth
and depth of individual reading and investigation, extending beyond the sources
provided, is apparent. The referencing of literature and other sources is accurate and
in line with academic conventions. An ability to engage in critical evaluation of
concepts/arguments/data and to make appropriate and informed judgements is
shown. Arguments are well developed, sustained and substantiated. Where relevant,
assumptions are challenged and there is clear recognition of the complexities of
academic debate. Appropriate and sometimes innovative solutions are offered to
problems.
Beyond the above, a full and detailed understanding of the set task and an ability to
have met the learning outcomes is demonstrated. Assessment criteria are addressed
at an excellent level.
Beyond the above, demonstrates a full and detailed understanding of the set task
and an ability to have met the learning outcomes and address the assessment criteria
at an outstanding and exceptional level. Work is of a standard deemed to be worthy
of publication. Reference citations extend significantly beyond the main body of
reading normally expected in the discipline/field of study.
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AY: 2023-24/ 2nd Semester
Marking Criteria/Rubrics
SN
Item
5 – Excellent
4 – Very Good
3 – Good
2 – Satisfactory
1 – Poor
0 – Very Poor
Presentation 15%
– Gives an appropriate introduction and establishes a framework for the
rest of the presentation.
– Information is presented in a logical manner.
– Uses a clear, audible voice.
– Uses well-defined technical terms and appropriate language.
– Exhibits expertise in navigating and simulating the presented product.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
Introduction
5%
– The project is clearly introduced.
– The purpose of doing this project is discussed.
– The introduction is written in clear sentences, using appropriate words
and terminologies as well as correct grammar and punctuation.
– Selected company is clearly introduced.
– Required tools of doing this project are mentioned.
–
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
Research on
similar Project
10%
– Research on similar Project is included, and at least two similar projects
are identified, and analysed.
– Relevant multimedia products of similar projects are identified correctly.
– Screenshots taken of related multimedia products of similar projects is
provided.
– Screenshots are aligned with proper explanation of them.
– Similar projects are analysed with pros and cons to get the knowledge
about the developing product.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
Storyboard
10%
– All requirement pages are designed.
– Right components are defined based on the coursework requirements.
– Components are outlined properly in the pages.
– The designs are professional looking and reflect the project
requirements.
– Adequate information is provided to this section at all.
– All requirement items are designed.
– The designs are professional looking and reflect the project
requirements.
They have the following features as well:
– Uses of all own images for the designing of the product.
– Create some composite images (collages or other) that make use of layers
in Photoshop.
– Imaginative use of filters, feather selections, and other Photoshop edits.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
1
3
4
Multimedia
Products Design
20%
5
6
Final Product
Design
20%
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– An excellent representation of the designed multimedia products in the
final product (website/slides) is provided.
– The webpages are well designed.
– An appropriate use of fonts, themes, slideshows, font animations, etc.
considered.
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SN
Item
5 – Excellent
4 – Very Good
3 – Good
2 – Satisfactory
1 – Poor
0 – Very Poor
– An excellent representation of the pages align with interactivity are
consideration.
– Audio (voiceover or music or both) with the facility to turn sound on and
off in the interactive product. Some slides have been used to link to other
relevant external web pages on the website.
Evaluation Report
10%
– An excellent approach of the testing is reported.
– Test cases are reported properly were appropriate.
– Product evaluation has by getting feedback from customers through
questionnaire methods.
– Questions designed for survey are appropriate.
– A result analysis of conducted questionnaire is represented align with
appropriate charts.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
Quality of the
documentation
10%
– The report is well-organized.
– The documentation is well-formatted at all.
– Provided information in each section are clear and relevant.
– In-text citations are included where appropriate. In-text citations are in
proper format of Harvard.
– References list included. Referenced are in Harvard format.
– One item from the
Excellent column is
missing
– Two items from the
Excellent column are
missing
– Three items from the
Excellent column are
missing
There is an attempt of
doing this section,
however only one or
none of the items in
the Excellent column
is met.
None found.
7
8
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Further Information
Who can answer questions about my assessment?
Questions about the assessment should be directed to the staff member who has set the task/assessment
brief. This will usually be the Module tutor. They will be happy to answer any queries you have.
Referencing and independent learning (Not applicable for Examination)
Please ensure you reference a range of credible sources, with due attention to the academic literature in
the area. The time spent on research and reading from good quality sources will be reflected in the quality
of your submitted work.
Remember that what you get out of university depends on what you put in. Your teaching sessions
typically represent between 10% and 30% of the time you are expected to study for your degree. A 20credit module represents 200 hours of study time. The rest of your time should be taken up by selfdirected study.
Unless stated otherwise you must use the HARVARD referencing system. Further guidance on referencing
can be found in the on Moodle. Correct referencing is an easy way to improve your marks and essential
in achieving higher grades on most assessments.
Technical submission problems (Not applicable for Examination)
It is strongly advised that you submit your work at least 24 hours before the deadline to allow time to
resolve any last minute problems you might have. If you are having issues with IT or Turnitin you should
contact the IT Helpdesk on (+968) 92841521. You may require evidence of the Helpdesk call if you are
trying to demonstrate that a fault with Turnitin was the cause of a late submission.
Mitigating circumstances
Short extensions on assessment deadlines can be requested in specific circumstances. If you are
encountering particular hardship which has been affecting your studies, then you may be able to apply
for mitigating circumstances. This can give the teachers on your programme more scope to adapt the
assessment requirements to support your needs. Mitigating circumstances policies and procedures are
regularly updated. You should refer to your Academic Advisor for information on extensions and
mitigating circumstances.
Unfair academic practice
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Cardiff Met takes issues of unfair practice extremely seriously. The University has procedures and
penalties for dealing with unfair academic practice. These are explained in full in the University’s Unfair
Practice regulations and procedures under Volume 1, Section 8 of the Academic Handbook. The Module
Leader reserves the right to interview students regarding any aspect of their work submitted for
assessment.
Types of Unfair Practice, include:
Plagiarism, which can be defined as using without acknowledgement another person’s words or ideas and
submitting them for assessment as though it were one’s own work, for instance by copying, translating
from one language to another or unacknowledged paraphrasing. Further examples include:
Use of any quotation(s) from the published or unpublished work of other persons, whether published
in textbooks, articles, the Web, or in any other format, where quotations have not been clearly
identified as such by being placed in quotation marks and acknowledged.
Use of another person’s words or ideas that have been slightly changed or paraphrased to make it
look different from the original.
Summarising another person’s ideas, judgments, diagrams, figures, or computer programmes
without reference to that person in the text and the source in a bibliography/reference list.
Use of assessment writing services, essay banks and/or any other similar agencies (NB. Students are
commonly being blackmailed after using essay mills).
Use of unacknowledged material downloaded from the Internet.
Re-use of one’s own material except as authorised by your degree programme.
Collusion, which can be defined as when work that that has been undertaken with others is submitted
and passed off as solely the work of one person. Modules will clearly identify where joint preparation and
joint submission are permitted, in all other cases they are not.
Fabrication of data, making false claims to have carried out experiments, observations, interviews or
other forms of data collection and analysis, or acting dishonestly in any other way.
How is my work graded?
Gulf College uses Cardiff Metropolitan University’s Generic Band Descriptors (GBD), in conjunction with
programme-specific and/or assessment-specific descriptors that are developed in accordance with the
principles underpinning the generic descriptors, as a reference in marking student work outputs. This is
to ensure that marking is consistent across all Cardiff Met students’ work, including the work outputs of
students in Gulf College.
Assessment marking undergoes a meticulous process to make sure that it is fair and truly reflects the
performance of students in their modules. Marking of work at each level of Cardiff Met degree
programmes are benchmarked against a set of general requirements set out in Cardiff Met’s Guidance
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Page 14
on Assessment Marking.
https://www.cardiffmet.ac.uk/registry/academichandbook/Documents/AH1_04_03.pdf
To find out more about assessments and key academic skills that can have a significant impact on your
marks, download and read your Module Handbook from Moodle and your Programme Handbook from
the college website.
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