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Assignment Information
MBA 530 Project Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competencies:
Craft a communication strategy for internal and external audiences
Leverage internal and external intelligence to inform decision making
Develop an adaptable leadership mindset and skill set
Scenario
You work as a director of leadership and learning for an organization that makes prosthetics. The organization has been in business since 1999 and employs over 350 people in its Tampa,
Florida, headquarters and three plant locations across the Southwest. While the business is currently based in the United States, the organization is exploring ways to move into Canadian
markets within the next three years. This year’s employee engagement survey results for the organization show that some leadership practices are rated lower, while some practices were
rated higher. The new chief human resources officer (CHRO) met with the team to discuss the general results. Everyone agrees that the company’s focus should be on both specific leadership
development areas perceived as strengths and on those rated as areas for improvement, primarily regarding social intelligence, emotional intelligence, and the interpersonal skills of effective
leaders.
To help this initiative, your manager, the vice president of leadership and learning, asked you to create an adaptive leadership toolkit that can be used throughout the organization. To begin this
work, you conducted a personal leadership self-assessment and turned this into a personal development plan. Then you shared this artifact with your manager. Your manager was impressed
with the thoroughness of the personal development plan and saw value in incorporating it as an exemplar within the adaptive leadership toolkit for use by all people leaders in the organization.
After receiving such positive feedback, you moved forward with creating the rest of the adaptive leadership toolkit.
Your manager has shared the adaptive leadership toolkit that you created with the CHRO, and it was well received. The CHRO wants to distribute this toolkit to all leaders throughout the
organization—supervisors and above—and asks you to create a communication strategy that will help in the rollout and implementation of the adaptive leadership toolkit. For this project, you
will create that communication strategy.
Directions
Overview: In this part of the communication strategy, you will summarize the business problems the organization is currently experiencing and provide an overview of trends from your
analysis. You will also explain how a personal development plan and adaptive leadership toolkit can provide solutions to these challenges.
1. Summarize the business problems the organization is currently facing and describe how the personal development plan and adaptive leadership toolkit will address them.
a. Why was the personal development plan created?
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Assignment Information
b. Why was the adaptive leadership toolkit developed?
2. Summarize trends in leadership strengths observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in
the adaptive leadership toolkit.
a. In which areas did leadership score well?
b. How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
3. Summarize trends in leadership weaknesses observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in
the adaptive leadership toolkit.
a. In which areas did leadership not score well?
b. How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
Personal Development Plan: In this part of the communication strategy, you will describe the personal development plan in further detail. You will include how the personal development plan
supports the adaptive leadership toolkit and the value it will bring once the entire toolkit is rolled out.
4. Summarize the importance of including a personal development plan in the adaptive leadership toolkit and explain the value it will bring to the organization.
a. How does the personal development plan support the adaptive leadership toolkit?
b. How do the strategies within the personal development plan address the business problems the organization is currently facing?
5. Explain how the personal development plan and SMART goal setting could help develop the leadership styles of the leaders within the organization.
Adaptive Leadership Toolkit: In this part of the communication strategy, you will describe the adaptive leadership toolkit in further detail. You will include how and who the adaptive leadership
toolkit brings value to within the organization.
6. Describe how the adaptive leadership toolkit will be used and who within the organization will manage it. Your response should address the following:
a. Who is the target audience for the adaptive leadership toolkit?
b. Who are the owners of the adaptive leadership toolkit?
7. Describe the specific leadership skills and behaviors that are included in the adaptive leadership toolkit and explain how developing these skills and behaviors will address the business
problems the organization currently faces. Use trends from the employee satisfaction survey to support your response.
Rollout and Implementation: In this part of the communication strategy, you will provide more details around the rollout and implementation of the adaptive leadership toolkit throughout the
organization.
8. Provide a timeframe for rollout and implementation of the adaptive leadership toolkit and justify how this strategy supports the organization’s goal of improving leadership skills and
behaviors over the next two years.
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9. Describe the metrics and deliverables associated with the rollout and implementation of the adaptive leadership toolkit. Your response should address the following:
a. How will the success of this rollout and implementation be measured?
b. What are some important milestones to consider for tracking progress?
10. Determine methods for communicating the relevance of the adaptive leadership toolkit to stakeholders within the organization. Your response should address the following:
a. How should this be communicated to leadership to help gain buy-in?
b. How should this be communicated to its intended users to help gain buy-in?
11. Describe the feedback and communication strategy associated with continuous improvements to the adaptive leadership toolkit. Your response should address the following:
a. How can employees provide feedback on any roadblocks, issues, or ideas for improvement?
b. How will updates to the adaptive leadership toolkit be communicated from leadership down to employees?
What to Submit
To complete this project, you must submit the following:
Communication Strategy
Submit a 10- to 12-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro
Library APA Style Guide for more information on citations.
Project Rubric
Criteria
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Overview: Business
Problems
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Summarizes the business
problems the organization is
currently facing and describes
how the adaptive leadership
toolkit will address these
problems
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include lack
of detail in summarizing the
business problem or in the
description of how the adaptive
leadership toolkit will address
these problems
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Not Evident (0%)
Does not attempt criterion
Value
10
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Assignment Information
Criteria
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Overview: Leadership
Strengths
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Summarizes trends in
leadership strengths observed
in the analysis of the employee
satisfaction survey and
describes how they relate to
the leadership skills and
behaviors included in the
adaptive leadership toolkit
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include lack
of detail when describing how
leadership strengths observed
in the analysis of the employee
satisfaction survey relate to the
leadership skills and behaviors
included in the adaptive
leadership toolkit
Does not attempt criterion
6
Overview: Leadership
Weaknesses
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Summarizes trends in
leadership weaknesses
observed in the analysis of the
employee satisfaction survey
and describes how they relate
to the leadership skills and
behaviors included in the
adaptive leadership toolkit
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include lack
of detail when describing how
leadership weaknesses
observed in the analysis of the
employee satisfaction survey
relate to the leadership skills
and behaviors included in the
adaptive leadership toolkit
Does not attempt criterion
6
Personal Development Plan
Exceeds proficiency in an
exceptionally clear, insightful,
Summarizes the importance of
including a personal
Shows progress toward
proficiency, but with errors or
Does not attempt criterion
10
sophisticated, or creative
manner
development plan in the
adaptive leadership toolkit and
omissions; areas for
improvement may include
explains the value it will bring
to the organization
details in summarizing the
importance of including a
personal development plan in
the adaptive leadership toolkit
or explanation of the value it
will bring to the organization
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Assignment Information
Criteria
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Personal Development Plan:
Leadership Styles
Exceeds proficiency in an
exceptionally clear, insightful,
Explains how the personal
development plan and SMART
Shows progress toward
proficiency, but with errors or
sophisticated, or creative
manner
goal setting could help develop
the leadership styles of the
omissions; areas for
improvement may include lack
leaders within the organization
of detail in explaining how the
personal development plan and
Not Evident (0%)
Value
Does not attempt criterion
10
Does not attempt criterion
6
Does not attempt criterion
10
SMART goal setting could help
develop the leadership styles of
the leaders within the
organization
Adaptive Leadership Toolkit
Exceeds proficiency in an
Describes how the adaptive
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
leadership toolkit will be used
and who within the
proficiency, but with errors or
omissions; areas for
manner
organization will manage it and
includes the target audience
improvement may include lack
of detail describing how the
and owners of the adaptive
leadership toolkit
adaptive leadership toolkit will
be used or who within the
organization will manage it
Adaptive Leadership Toolkit:
Leadership Skills and
Behaviors
Exceeds proficiency in an
exceptionally clear, insightful,
Describes the specific
leadership skills and behaviors
Shows progress toward
proficiency, but with errors or
sophisticated, or creative
manner
that are included in the
adaptive leadership toolkit and
omissions; areas for
improvement may include lack
explains how developing these
skills and behaviors will address
of details in the explanation of
how developing these skills and
the business problems the
organization currently faces
behaviors included in the
adaptive leadership toolkit will
and supports response with
trends from the employee
address the business problems
the organization currently
satisfaction survey
faces or does not support
response with trends from the
employee satisfaction survey
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Criteria
Rollout and Implementation
Assignment Information
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Exceeds proficiency in an
Provides a timeframe for
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
rollout and implementation of
the adaptive leadership toolkit
proficiency, but with errors or
omissions; areas for
manner
and justifies how this strategy
supports the organization’s
improvement may include
providing an inappropriate
goal of improving leadership
skills and behaviors over the
timeframe for rollout and
implementation of the adaptive
next two years
leadership toolkit or sufficient
justification for how this
Not Evident (0%)
Value
Does not attempt criterion
6
Does not attempt criterion
6
Does not attempt criterion
10
strategy supports the
organization’s goal of improving
leadership skills and behaviors
over the next two years
Rollout and Implementation:
Metrics and Deliverables
Exceeds proficiency in an
exceptionally clear, insightful,
Describes the metrics and
deliverables associated with
Shows progress toward
proficiency, but with errors or
sophisticated, or creative
the rollout and implementation
omissions; areas for
manner
of the adaptive leadership
toolkit and includes how the
improvement may include a
response that doesn’t address
success of this rollout and
implementation be measured
how the success of the adaptive
leadership rollout and
and important milestones to
consider for tracking progress
implementation should be
measured or the important
milestones to consider for
tracking progress
Rollout and Implementation:
Methods for Communicating
Exceeds proficiency in an
exceptionally clear, insightful,
Determines methods for
communicating the relevance
Shows progress toward
proficiency, but with errors or
sophisticated, or creative
manner
of the adaptive leadership
toolkit to stakeholders within
omissions; areas for
improvement may include a
the organization and includes
how this should this be
response that doesn’t address
how the adaptive leadership
communicated to leadership
toolkit should be
and its intended users to help
gain buy-in
communicated to leadership or
its intended users to help gain
buy-in
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Criteria
Rollout and Implementation:
Feedback and
Communication
Articulation of Response
Citations and Attributions
Assignment Information
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Exceeds proficiency in an
Describes the feedback and
Shows progress toward
exceptionally clear, insightful,
sophisticated, or creative
communication strategy
associated with continuous
proficiency, but with errors or
omissions; areas for
manner
improvements to the adaptive
leadership toolkit and includes
improvement may include a
response that doesn’t address
how employees can provide
feedback and how updates to
how employees can provide
feedback or how updates to the
the adaptive leadership toolkit
will be communicated from
adaptive leadership toolkit will
be communicated from
leadership down to employees
leadership down to employees
Exceeds proficiency in an
Clearly conveys meaning with
exceptionally clear, insightful,
correct grammar, sentence
sophisticated, or creative
manner
Not Evident (0%)
Value
Does not attempt criterion
10
Shows progress toward
Submission has critical errors in
5
proficiency, but with errors in
grammar, sentence structure,
structure, and spelling,
demonstrating an
grammar, sentence structure,
and spelling that negatively
and spelling, preventing an
understanding of ideas
understanding of audience and
purpose
impact readability
Uses citations for ideas
requiring attribution, with few
Uses citations for ideas
requiring attribution, with
Uses citations for ideas
requiring attribution, with
or no minor errors
consistent minor errors
major errors
Does not use citations for ideas
requiring attribution
Total:
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5
100%
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